AVT Sponsored Jimmy Fishback Racing Places 2nd in Latest Lucas Oil Off-Road Series Company joins other major brands in building their name recognition
CORONA, Calif., June 5, 2014 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC) (www.autoretail.com), a leader in the design of custom vending machines and kiosks announced that the company sponsored Jimmy Fishback Racing Team scored an impressive 2nd place finish in the recent Lucas Oil Off-Road Series race.
With many of the major brands in America now sponsoring race teams, including Sprint, Nationwide Insurance, Bank of America, Coca-Cola and Coors Light, AVT jumped on board to help build their brand and continue to position itself as the leader in the automated retailing industry.
Fox Business News states that about 23.4% of Fortune 500 brands, or 117 total, are involved as a sponsor of NASCAR's sanctioning body, teams or tracks, or as a licensee or media partner - up from 20% last year.
"The growth has been tremendous," said Brian Young, Vice President of Global Sales Operations for 3M, which has been a NASCAR sponsor for 25 years. "It's an attractive place to spend our money," Fox reported.
The New York Times reported that one of the biggest benefits of sponsoring a race team is gaining business from other businesses. "One of the highest returns for companies' investments actually comes not from consumers but from other companies," they wrote. Sponsors typically drive business to one another, often with tremendous results. Mark Dickens, a U.P.S. spokesman, said that when the company first became a sponsor it conducted business with only 40 percent of the other sponsors, but increased that to over 90 percent today.
Following in the footsteps of his father and grandfather, both who raced the Mickey Thompson series, Fishback is one of the nation's up and coming drivers, racking up victories that span multiple race categories over the past 10 years.
For information on Jimmy Fishback Racing, visit: https://www.facebook.com/pages/Jimmy-Fishback-Racing/113042535547191
Connect with Lucas Oil Offroad Racing, at: https://www.facebook.com/LucasOilOffRoadRacingSeries
Watch a video on the AVT / Fishback Racing Team, at: http://www.youtube.com/watch?v=n5FopHBL9dM
For more information on AVT, call (877) 424-3663, or visit: www.autoretail.com
Connect with AVT at: www.facebook.com/AVTInc
Follow AVT at: www.twitter.com/AVTIncCA
AVT is a public company (ticker: AVTC), with a 15-year track record of success and innovation. AVT provides custom solutions to companies seeking an automated platform to increase sales, expand distribution, control lift, lower overhead, and enhance brand awareness.
SOURCE AVT, Inc.