CHEYENNE, Wyo., May 8, 2013 /PRNewswire/ -- Sex expert Matt Cook said today that he has released a free video course called, "Inner Animal" that shows men how to help their wives and girlfriends revive their interest in the bedroom.
"Women are often shut down and not interested in sex," said Cook, Founder and Chairman of Sex Research Labs. "This free course should really help."
According to Cook, there are four reasons women become uninterested in sex.
One reason is the "Coolidge Effect" which scientists have shown exists in many mammals including mankind.
The hallmark of the Coolidge Effect is that women don't lose interest in sex altogether, but only in having sex with their existing partner. "The Coolidge Effect means that if you are a man whose woman is not interested in sex, it may be that she will become very interested in sex with another man, not you. And that makes it more likely she will cheat on you," he said.
Mr. Cook said his free course helps overcome the Coolidge Effect. "The course shows you how to get her hormones fired up for you instead of another man. She won't know why, but she'll become super attracted to you even if she was bored and uninterested before."
The second reason women become uninterested in sex, according to Cook, is certain life changes that cause big hormonal swings. "Women often become uninterested two years after giving birth to a child for some reason," he said. "This often devastates the relationship because she is uninterested in sex and doesn't know why."
"The third reason women often lose interest is before menopause, known as perimenopause. And menopause itself," according to Cook.
"Perimenopause may last as long as ten years," he said. "And during this time, a woman's drive for her existing partner frequently nose dives. But her drive may skyrocket if she has a new sex partner or even the prospect of one."
Menopause then causes a giant decline in estrogen and progesterone levels. "This often is accompanied by a reduced or near zero level sex drive for her current partner," he said.
Cook said women's loss of interest and desire can often be reversed, as he shows in the video.
The fourth reason women become uninterested in sex, Cook called "a deadly combination of male neediness and female defensiveness that causes the woman to shut down."
Needy men press their women for sex. And the woman often pulls away still further. Mr. Cook estimated the "neediness defensiveness cycle" takes place in 30% of long-term relationships.
"But it doesn't have to be that way at all," said Cook.
He produced the "Inner Animal" videos to show men how to help their women "unleash her inner animal. Women can learn how to bring their drive back. Men can learn how to make simple small behavioral U-turns that produce huge results in the bedroom. And couples can be brought back together in almost all cases."
He cited a few recent cases of success stories. "Men who see this video course have turned relationships around in two or three weeks in many cases."
But where does talk, marriage counseling or therapy fit in?
"While talk and therapy can be helpful in some ways, the methods in my "Inner Animal" free home study course are much more powerful. They rely upon simple hormonal changes that are far more powerful than just talk, and that work quickly," he said.
Cook's free course on her "Inner Animal" and increasing her sex drive and libido can be downloaded at
"People can even ask a question there and we'll attempt to answer as many as we can," he said. "We have extra resources here to answer men's frequent questions about sex and about bringing back her sex drive and saving relationships."
SOURCE Sex Research Labs