STAMFORD, Conn., May 25, 2016 /PRNewswire/ -- With fast food at the click of a button and meal delivery just an app away, Americans are spending less time in the kitchen cooking homemade meals. People still enjoy cooking but simply don't have the time they used to1, and many sacrifice nutrition or taste for convenience. Gordon Ramsay, a multi-Michelin-star chef, television host, producer and restaurateur, is teaming up with Philips Airfryer to show how making healthy meals can be both fast and delicious – satisfying hectic schedules and a wide range of palates.
"Living a healthy lifestyle is so important to my family," said Ramsay. "Tana and I do our best to cook at home as much as possible, and I love the versatility Philips' Airfryer offers delivering dishes with great taste and texture, in a short amount of time."
Through the partnership, Ramsay will share his favorite recipes using the Philips Airfryer through easy, instructional videos that will be available on www.philips.com/airfryer. He will also make an appearance at BottleRock Napa Valley, the three-day music, wine, food and craft brew festival situated in the heart of America's wine and food playground.
"It's been said that food has the power to change your life, and we've found that to be true when hearing from over five million people who already use Philips Airfryer," said Maartje Loomans, Marketing Director for Philips Domestic Appliances. "The Airfryer has the ability to transform even the simplest ingredients into a tasty, healthy, homemade meal that will please the whole family."
Philips Airfryer is an easy-to-use, multi-tasking kitchen appliance that revolutionizes at-home frying and has the versatility to bake, roast and grill. With its one-of-a-kind Rapid Air technology and just a tablespoon of oil or less, foods – from snacks and entrees to even dessert – are cooked in a matter of minutes with up to 75 percent less fat2 without any flavor being compromised. The proprietary technology and unique starfish design circulates hot air with speed and precision, delivering perfectly cooked food that is crispy on the outside and tender on the inside every time. Ninety-three percent of consumers say that Philips Airfryer helps them to cook healthier dishes, making it the perfect solution for busy home cooks looking to create healthy, quality food with ease, simplicity and consistent results.
For more information about Philips Airfryer, visit www.philips.com/airfryer. For recipe inspiration, download Philips Airfryer's convenient mobile app which includes 200 recipes from the around the world in addition to helpful tips and video content.
The Philips Airfryer retails for $249.99 to $349.00 and is available at Williams-Sonoma, Bed Bath & Beyond, HSN, Amazon and other fine retailers.
Notes to Editor:
1The Washington Post. "The slow death of the home-cooked meal"; Published March 2015.
2As shown in a laboratory using french fries, canola oil and compared to a deep fryer.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately 104,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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SOURCE Royal Philips