Award-Winning Craft Brewer Enters The National Hard Soda Race With Nauti Seltzer
New England's Wachusett Brewing Company Launches Healthier Alternative in Fast Growing Segment
WESTMINSTER, Mass., March 3, 2016 /PRNewswire/ -- After 21 years of brewing award-winning craft beer distributed widely in the New England region, Wachusett Brewing Company is undertaking their most ambitious project in its history, the national launch of a Nauti Seltzer. Nauti Seltzer is a 110 calorie, 5% ABV, healthy alternative in the hard soda category and will be available in 4 flavors; Raspberry, Grapefruit, Lemon Lime, and Cranberry.
"We believe WBC may be the first craft brewery in the country to research and develop a clear malt base formula and create its own line of ready-to-drink beverages," said Ned LaFortune, Co-Founder and President of Wachusett and Founder of the newly formed Craft Cocktail Company, the parent company of Nauti Seltzer. "We have produced over 45 craft beers in 21 years. The clear malt base creation process turned out to be the most intense and technically challenging brewing project we have ever undertaken. We knew that if we could formulate a great tasting, high-quality clear malt, we then could create an unlimited variety of ready-to-drink beverages," LaFortune continued. "We now have set the stage to be able to have a 4 million annual case production capacity for Nauti Seltzer."
Craft Cocktail Company is the latest revelation in the craft brewing industry and could potentially set the table for more innovations in the future. "I have long been looking to create alcoholic beverages that are appealing to people with a fun, active lifestyle. Nauti Seltzer is our first expression in being able to deliver that objective," shared LaFortune.
Nauti Seltzer will begin to hit retail shelves in April. "In my opinion, it's the ultimate sessionable brew," LaFortune concluded.
For more information about Nauti Seltzer, visit www.NautiSeltzer.com.
About Nauti Seltzer
Nauti Seltzer is a 110 calorie, 5% ABV, healthy alternative in the hard soda category. Nauti Seltzer is available in four refreshing flavors – Raspberry, Lemon-Lime, Grapefruit, and Cranberry in 12 oz. six-packs of cans and in a variety twelve-pack in fall of 2016. Nauti Seltzer will be represented by St. Killian Importing www.stkillian.com.
About Wachusett Brewing Company
WBC is the second largest packaging brewer in Massachusetts. The company produces a diverse, award-winning line of beers ranging from their best-selling Blueberry Ale to their highly hopped LARRY Imperial IPA. Wachusett celebrated their 20th Anniversary in 2014.
Hi- res images and samples are available: contact Kim Slayton, (978) 868-8653, Email
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SOURCE Wachusett Brewing Company