Award Winning Kriser's Natural Pet Acquires Wylie Wagg For Pets
Leading natural pet retailer expands mission of helping pets live happier, healthier lives, naturally, to Washington, D.C., and Northern Virginia with the acquisition of five Wylie Wagg stores
SANTA MONICA, Calif., and MIDDLEBURG, Va., Oct. 18, 2016 /PRNewswire/ -- Kriser's Natural Pet, a multi-unit retailer specializing in natural pet food, supplies and grooming, announced today that it has acquired Wylie Wagg for Pets, a natural pet food and supplies chain with five stores in Washington, D.C. and Northern Virginia.
Wylie Wagg was founded in 2002 by Laura and Larry Clark with the goal of helping pet parents access the best in natural food, treats, toys and accessories for their pets, and continues to receive rave reviews from its customers. Kriser's looks to continue this mission, bringing its trademark education and Kriser's Approved product selection to the market, with plans to open additional Kriser's locations in the coming years.
"We have tremendous respect for how Wylie Wagg has established itself as part of the pet community in D.C. and Northern Virginia," said Brad Kriser, founder and CEO of Kriser's Natural Pet. "With this effort, we are able to extend Kriser's mission of helping pets live happier, healthier lives, naturally, to an even greater number of families and communities. This marks a time of remarkable growth in our business, further positioning Kriser's as a leader in the natural pet retail sector. We are honored to assume responsibility for caring for the customers – both human and furry – which will remain our main focus every day."
"When we were considering this change, we wanted to pass the torch to someone whom we could trust, and who shares our mission and values," said Laura Clark, founder and CEO of Wylie Wagg. "Kriser's was a perfect fit. I am excited to partner with Brad and the Kriser's team through this transition and enable our team and our customers to become part of an extended Kriser's family that has an unwavering focus on the well-being of pets and pet parents."
The acquired Wylie Wagg stores will rebrand as Kriser's Natural Pet in 2017, with new storefront signage, ongoing staff training and education, and some adjustments to product assortment. Kriser's plans to hold grand reopening events at the stores to formally introduce itself to the communities in 2017. Laura Clark will play an active role in the transition and will become a member of the Kriser's team.
This marks the first acquisition by Kriser's Natural Pet, expanding upon the already stellar organic growth the company has seen since its inception in 2006. Throughout its growth to now 42 stores, Kriser's has maintained its keen focus on a carefully selected inventory of natural foods, treats and supplements, as well as high quality toys and accessories, in warm, welcoming store environments.
ABOUT WYLIE WAGG
Founded in 2002, Wylie Wagg has long been committed to promoting the health and well-being of pets. The five-store, award-winning company offers the very best food and supplies for four-legged friends. Wylie Wagg is dedicated to making a positive difference in the communities they serve and passionately supports animal rescue.
ABOUT KRISER'S NATURAL PET
Kriser's, often referred to by its customers as the "Whole Foods for pets," is a multi-unit pet retailer specializing in natural pet food, supplies and grooming. Founded by lifelong pet owner and healthy pet advocate Brad Kriser, the company has opened 36 locations in four states – Illinois, Colorado, Southern California and Texas – based on a model of educating consumers and providing an unparalleled shopping experience in a clean and inviting store area. All products sold in Kriser's stores are carefully selected by Brad and his team, and endorsed as "Kriser's Approved" only after extensive review. In addition to carrying a large variety of natural food and treats brands, which have no corn, soy or by-products, Kriser's also offers grooming services and a wide selection of toys and supplies.
At the forefront of the natural segment of the flourishing pet industry, Kriser's has grown steadily with an unwavering commitment to pets. In addition to its 2014-2015 Retailer of the Year Award from Pet Product News International and finalist spot in Pet Age's Business of the Year Awards in the Natural Products category, Kriser's also received the Best Overall Multi-Unit Pet Retailer at the 2013 and 2015 Global Pet Expos. For more information, please visit www.krisers.com.
SOURCE Kriser's Natural Pet
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