Award-Winning Platinum 7X Vodka Launches A Bold New Look

NEW ORLEANS, Feb. 15, 2012 /PRNewswire/ -- Platinum 7X has raised the bar on what it means to be an ultra-smooth vodka.  Distilled seven times, Platinum 7X Vodka makes a bold impression, delivering purity, smoothness, and an attractive price point. The Sazerac team has crafted something truly exceptional, unveiling a stylish, contemporary new look for this fast-growing brand that clearly reflects the super-premium experience of the spirits inside.

The experts agree: The San Francisco World Spirits Competition awarded Platinum 7X a Gold Medal in its vodka category and The Beverage Testing Institute rated it "Best Buy" and "Highly Recommended." "The Platinum 7X brand hits on all cylinders – great taste, great packaging, and a great price – providing an overall experience that easily rivals that of more expensive brands," states Tracey Clapp, brand manager for Platinum 7X Vodka. "As a proven seller, Platinum 7X demonstrates what discerning vodka consumers already know – that a great vodka doesn't have to come at a super-premium or luxury price."

The brand will be supported by trade advertising and at retail with branded shippers, case cards and sell sheets.  On premise accounts can find a variety of recipes for Platinum 7X cocktails at www.platinum7x.com.

"With national sales growing by double digits, Platinum 7X has a sleek, stylish look and a clean, crisp taste that puts the brand in a great position for continued future growth," adds Clapp. Proudly American-made from high-quality grain, Platinum 7X is a remarkable vodka that delivers a memorable drinking experience every time.

Platinum 7X Vodka is 80 proof and is available in the following sizes: 1.75L, 1L, 750ML, 375ML, 200ML, 100ML and 50ML.  Suggested retail pricing for 750ML is $12.99.

About Platinum 7X Vodka

Platinum 7X Vodka is produced and bottled by Sazerac Company. Sazerac is one of New Orleans' oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland and Montreal, Canada. For more information on Sazerac, please visit www.sazerac.com. For more information on Platinum 7X Vodka including drink recipes and where the brand is sold, visit www.platinum7x.com or follow through its online community, http://www.facebook.com/Platinum7x on Facebook and @Platinum7X on Twitter.

SOURCE Sazerac Company



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http://www.sazerac.com

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