AXE® Wants To Take Your Cool To The Next Level At The AXE Black Chill™ Challenge Enter For a Chance to Win a Once-In-A-Lifetime Trip to Sweden and Participate in a Weekend of Extreme Winter Sport Activities

ENGLEWOOD CLIFFS, N.J., Sept. 25, 2013 /PRNewswire/ -- As part of the Black Chill product launch, AXE is whisking away nine lucky winners -- and their friends -- to the ultimate winter adventure, the AXE Black Chill Challenge. In March of 2014, selected winners will head to Sweden to take part in a series of extreme winter-themed sport activities, such as husky sleigh safaris, snowmobile expeditions through the Alpine Tundra, and combat-copter flights overlooking Sweden's Archipelago, to see if they have what it takes to keep their cool in the most intense of situations.

(Photo: http://photos.prnewswire.com/prnh/20130925/NY86103 )

Guys and girls can enter for a chance to win now through November 15 by purchasing* AXE Black Chill from one of the following retailers: Meijer, Target, Commissary, Walgreens and ShopRite, and submitting the code provided with purchase at AXEBLACKCHILL.COM. Codes may also be found on the Sweepstakes advertisements on http://www.mandatory.com/, http://elitedaily.com/, or http://coed.com/. From the nine selected fans who take part in the AXE Black Chill Challenge, one participant will be deemed the "Ultimate Chill Champion."

"In addition to providing our fans with a full portfolio of grooming products to help them look, feel and smell their best, AXE is about creating unforgettable experiences and opportunities for our guys and girls," said Matthew McCarthy, Senior Director of Brand Building for AXE. "From the AXE Lounge to the One Night Only concert series, AXE puts its fans front and center of where the action is. During the Black Chill Challenge, AXE fans will once again have the opportunity to take part in a series of one-of-a kind experiences."

Designed to help guys keep their cool, the AXE Black Chill Collection, infused with citrus, mint and cedar wood fragrance notes, helps guys keep their cool and confidence in front of the opposite sex. The collection includes a bodyspray, deodorant stick, anti-perspirant invisible solid, shower gel, shampoo, face wash, shave gel and post shave hydrator. To learn more about the AXE Black Chill Collection visit facebook.com/AXE or AXEBLACKCHILL.COM.

* NO PURCHASE NECESSARY. Void where prohibited. AXE Black Chill Challenge is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 21 or older. Begins 9/8/13 at 12:00:00 a.m. ET & ends 11/15/13 at 11:59:59 p.m. ET. For official rules including how to enter for free, visit axeblackchill.com.

About AXE

AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of bodysprays, deodorant and anti-perspirant sticks, shower gels, hair and face care products. AXE is the No. 1 men's fragrance** in the U.S. and the No. 1 grooming brand., excluding shaving hardware, and achieved this status only seven years after launch. Including bodysprays, AXE is the largest men's deodorant brand in the U.S.

The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.

About Unilever North America

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

**Based on volume of fragrance sold. Source: Nielsen Total US Market for Bodysprays YTD 2013 (through June 20, 2013) 

CONTACTS:

Rich Small/Unilever

Kimberly Sterling /Edelman


201.894.7890

212.819.4820


richard.small@unilever.com             

kimberly.sterling@edelman.com

SOURCE AXE



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http://www.theaxeeffect.com

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