Axis41's revamp of Stanford School of Medicine's website wins the AAMC Award for Excellence
Stanford School of Medicine partnered with Axis41 for a website redesign that has received national industry recognition.
SALT LAKE CITY, June 1, 2015 /PRNewswire/ -- The Group on Institutional Advancement (GIA) has selected Stanford for the 2015 AAMC (Association of American Medical Colleges) Award for Excellence in Electronic Communications for their website, which launched on June 9, 2014. Axis41 played an integral role in that success—helping Stanford transform their 600-plus independent websites into a streamlined, consumer-centric digital experience.
Stanford worked with the Axis41 team to transition from their CMS system and implement Adobe Experience Manager (AEM) across their entire site. They also presented on the process of AEM implementation at Adobe summit.
Creating a consistent website flow that increased usability and consumer engagement involved the collaborative efforts of architects, developers and designers. Mark Trenchard, Web Services Director at Stanford Medicine stated: "At Stanford we strive for excellence, from our cutting-edge labs to our creative teaching methods. And now, we can bring that same level of excellence to our audiences online."
Axis41 helped Stanford create a customized website—from navigation and tag-driven news portals, to semantic markups and more descriptive URLs that increased SEO and Google rankings on all of Stanford's content. With a unified platform, authors can publish content and create custom layouts from various locations without the need of IT. "Stanford's authors can now dramatically cut down on the authoring process and focus on creating engaging material for their audiences," says Reed Wright Partner of Technical Services at Axis41.
From static to dynamic—Stanford's site now has distinct audience paths and high visibility content. With an increase in page views by 750 percent—600 percent attributed to unique visitors—from September 2013 to 2014.
To date, over 230 content publishers from Stanford's various departments have had training on this new system—all praising the usability, design, and enhanced navigation.
About Stanford Medicine
Stanford Medicine is a leader in pioneering research, creative teaching and effective clinical therapies. The close proximity to university resources, seamless relationship with affiliated adult and children's hospitals, and ongoing associations with entrepreneurial endeavors, puts Stanford in a unique position to turn knowledge into tangible health benefits.
About Axis41
Axis41 is an Adobe AEM partner and digital marketing agency based in Salt Lake City, Utah. To discover our complete digital marketing services, visit our expertise pages. For more information about our Adobe AEM partnership and experience, visit our Adobe Experience Manager Implementation page or contact a member of our Adobe certified team at 801.303.6300.
Jon Baddley
801-303-6308
[email protected]
SOURCE Axis41
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article