Aysling Creates Multi-Channel Publishing Workflow Solution for Custom Publishing Services Organization, FAITH Catholic Publishing and Communications

Integrated solution uses leading publishing tools to solve workflow challenges

Aug 25, 2015, 08:00 ET from Aysling

ANN ARBOR, Mich., Aug. 25, 2015 /PRNewswire/ -- Software and services provider Aysling announced today that it recently partnered with FAITH Catholic to implement a customized multi-channel publishing solution for the prominent faith-based custom publisher.

Photo - http://photos.prnewswire.com/prnh/20150824/260701

FAITH Catholic Publishing and Communications, based in Lansing, MI, creates and distributes an array of diocesan publications, dominating the Catholic publishing market in the United States with 30+ regional magazines, plus eight digital-only issues. Aysling, a purveyor of digital content and CRM systems, provided a software-based editorial workflow solution to bring FAITH up to date in the cross-media publishing scene.

"Aysling's solution will enable us to push content out to many more platforms than before," said Patrick O'Brien, President and CEO of FAITH Catholic. "Our publishing workflow will become more efficient and smoother as a result."

Before working with Aysling, one of FAITH Catholic's biggest struggles was managing nuanced content on multiple platforms, and customizing it for each client. As FAITH Catholic expanded, its previous internal solution was no longer keeping pace with growth.

"The project team at Aysling is uniquely equipped to solve workflow challenges like those found in the creation of FAITH Magazine," said Patrick Becker, CEO of Aysling. "Oftentimes we end up solving problems that people didn't even know they had with a customized multi-channel publishing system."

Aysling's solution for FAITH Catholic comprises a sophisticated content management system (CMS), a digital asset management (DAM) system, and the Adobe Digital Publishing Suite. This unique combination makes it possible for FAITH to more easily distribute reusable content across multiple issues while still customizing each with regionally relevant content.

The solution launched in June and the first issues produced and published through the new system will be available to print and digital subscribers beginning this fall.

About FAITH Catholic

FAITH began in 2000 as a magazine for the Diocese of Lansing, and in 2003, began publishing for other dioceses and Catholic organizations. In 2009, FAITH merged with the diocese's 40-year-old liturgical publisher, Liturgical Commission Publishings, to form FAITH Catholic. FAITH Catholic also hosts Masstimes.org, a powerful tool for travelers to locate a church and Mass near them. This is paired with FAITH's catholiceventfinder.com, a calendar site that allows users to create and find Catholic events.

Today, 1 in 5 Americans receiving a Catholic diocesan publication receives a FAITH Catholic publication.

FAITH Catholic's team members are editors, writers, graphic designers, web developers and religious educators – but primarily, we are content evangelists.

About Aysling

Aysling is a provider of marketing software solutions and digital media production services for publishers, retailers, corporations and agencies around the world. Partnered with WoodWing, vjoon, and Adobe, Aysling delivers a multi-channel distribution system for exceptional content creation and delivery to print, Web, iPad, tablets, and mobile markets. The company also owns two CRM products, MagHub for magazine publishers and Juggernaut CRM for small to medium-sized businesses. The company was founded in 2005 and is proud to have worked with brands like Amway, Angie's List, Forbes, Hearst, Meredith, PricewaterhouseCoopers, Time, The United Nations and many others. Visit us at www.aysling.com or on Facebook, Twitter and LinkedIn.

Contact:
Emily Kania, Director of Marketing
Aysling
emily.kania@aysling.com
734-997-9500 x 105
www.aysling.com

SOURCE Aysling



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