Azalead Announces Account Based Marketing for Microsoft Dynamics CRM

Jun 13, 2016, 12:00 ET from Azalead

SAN FRANCISCO, June 13, 2016 /PRNewswire/ --

Azalead, the international leader in Account Based Marketing (ABM) software announced today the launch of its account based marketing solution for Microsoft Dynamics CRM. B2B marketers can now focus their ad nurturing on the accounts that matter the most to their sales teams.

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Azalead helps B2B companies build pipeline and accelerate sales cycles with company based website analytics, ad retargeting, website personalization and buying signals. The Azalead integration with Microsoft Dynamics CRM enables B2B marketers to:  

  • Synchronize sales target account lists for ad nurturing
  • Identify new target accounts visiting the website
  • Send personalized retargeting ads to target accounts
  • Send buying signal alerts to sales reps
  • Measure marketing impact on sales at an account level

The bi-directional integration synchronizes sales data with marketing data such as website pages viewed, emails viewed and ad banners clicked -at an account level.

"The combination between Account Based Marketing and Microsoft Dynamics CRM allows B2B companies to better align and prioritize their sales and marketing efforts," said Nick Heys, CEO Azalead.

Jan Gabriel, Marketing Director at ITS Integra, added « Azalead and Microsoft Dynamics CRM are the driving force behind our Account Based Marketing Program. Our sales and marketing teams are now aligned around the same target accounts - leading to more pipeline and shorter sales cycles".

Azalead is an alumnus of the Microsoft Accelerator program and part of the first Global Startup Roadshow, a five-day event in Seattle and Silicon Valley from June 13-17.

About Azalead 

Azalead is the international B2B marketing platform for Account Based Marketing (ABM). Azalead enables marketers to identify, track and nurture target accounts with display ads even if they never fill in a webform. The Azalead platform is powered by patent pending Company ID technology that detects company visitors even if they visit from an unregistered IP address. The Azalead platform connects to existing sales and marketing technologies including MS Dynamics CRM, Salesforce.com, Marketo, Pardot, Hubspot and Oracle Eloqua. Azalead is hosted on Microsoft Azure. Enterprise B2B companies such as Europcar, Talend, Experian, Eutelsat and Canopy use Azalead to drive higher marketing ROI and win more target accounts faster. For more information, visit http://azalead.com/  

Media Contact: Stephanie Kidder, CMO press@azalead.com

SOURCE Azalead