Azalead Launches B2B Website Personalization API

28 Apr, 2016, 08:00 ET from Azalead Software

PARIS, April 28, 2016 /PRNewswire/ --

B2B marketers see uplift in website engagement of up to 150% 

Azalead, the leading international platform for Account Based Marketing (ABM), today announced the general availability of its account based website personalization API. This innovation enables B2B companies to dramatically increase website engagement and marketing ROI.

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Limonetik, an international online payment company, experienced a 150% uplift in conversion rates within 6 weeks of implementation. "We were delighted to see how easy it was to set up our website personalization with Azalead and we are extremely happy with the results," stated Corinne Esteve, Marketing Director Limonetik.

Website personalization is the latest addition to the Azalead ABM platform. The Azalead SaaS solution for ABM includes account identification, account based ad retargeting, buying signals and web analytics. Azalead ABM software is built on proprietary Company ID technology which identifies the company name and firmographics of anonymous website visitors.

"Until today, B2B marketers could only personalize the web experience to known visitors using Marketing Automation software such as Marketo, Pardot, Eloqua or Hubspot. However, according to SiriusDecisions, 95% of B2B website visitors leave without ever filling in a webform. Now, Azalead clients can serve up relevant and personalized content to all website visitors and generate superior returns on their marketing programs," stated Nick Heys, CEO Azalead.

More information can about Azalead Website Personalizaton and the Limonetik Case Stduy can be found at http://go.azalead.com/website-personalization-API

Developers can access the Azalead account based website personalization API and documentation here: http://go.azalead.com/API4developers

About Azalead 

Azalead provides the leading B2B marketing software solutions designed to automate and scale Account Based Marketing (ABM). Through a unique combination of expertise and proprietary technology, Azalead is driving a revolution in B2B marketing. Azalead integrates with complementary applications including Salesforce.com, Microsoft Dynamics CRM, Marketo, Pardot, Hubspot and Oracle Eloqua. Headquartered in Paris, Azalead serves hundreds of leading B2B companies including Microsoft, Europcar, Experian, Eutelsat and Sage. For more information, visit http://www.azalead.com

SOURCE Azalead Software