LOS ANGELES, Sept. 4, 2013 /PRNewswire/ -- Azoff Music Management has announced an investment in social media marketing and online talent management agency Digital Brand Architects (DBA) to support their aggressive growth and expansion plans. Digital Brand Architects has led innovation in the digital space by pioneering the first management and monetization model for online publishers. The only agency of its kind with a dedicated management division, DBA has amassed a world-class portfolio of over 60 top online influencers and has positioned them as influential tastemakers and prominent brands with offline extensions. DBA was founded by Karen Robinovitz, Raina Penchansky and Kendra Bracken-Ferguson. On behalf of Azoff Music Management, Allison Statter will join the DBA co-founders as part of the management team, working on the growth and global expansion of the company.
With Azoff Music Management expertly guiding and developing the careers of top music and entertainment influencers, and DBA specializing in the management and growth of the industry's leading digital tastemakers, the partnership between the two trailblazing entities is a natural fit.
"DBA is a company we believe has the ability to define new ways for online talent and influencers to build exceptional brands of their own," says Azoff Music Management. "It's an exciting time in the digital space and joining forces with the talented women at DBA will catapult Azoff Music Management into the growing world of media talent. We are looking forward to helping build the DBA business and also bringing opportunity to our existing clients through DBA's expertise in the digital world."
DBA added, "We pride ourselves on building a transformative agency and Azoff Music Management is the perfect partner in furthering that vision. We are immensely passionate about cultivating talent and the intersection of that and brand development."
Launched in August 2010, DBA is a digital marketing consultancy with two dedicated arms, one for innovative strategy and execution across the digital space and the other for online talent management, representing top tier bloggers and online content producers. With offices in New York and Los Angeles, DBA represents a world-class portfolio of fashion, beauty, lifestyle, food, shelter, and photography bloggers with a combined online share of voice of over 50 million impressions.
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SOURCE Digital Brand Architects