Azteca America and Sprint Launch Innovative "Gol o no Gol" Multiplatform Campaign with Great Success
Popularity of Mexican soccer is leveraged with thousands of registered users within first weeks of debut
LOS ANGELES, March 12, 2012 /PRNewswire/ -- Azteca America, THE Mexican network for US Hispanic audiences, in partnership with Sprint is pleased to announce the successful launch of the branded multiplatform soccer campaign "Gol O No Gol?" (Goal or Not). The fun and innovative campaign features soccer video clips that stop at the moment of a striker's shot, giving viewers the opportunity to guess whether the shot resulted in a goal or not.
"This demonstrates how we can take our amazing library of sports content and create an evergreen and extremely popular branded digital experience for our viewers. It's been a delight to partner up with the Sprint brand for this campaign," said Rawdon Messenger, VP of Digital Media and Product Integration. "We will be offering more exciting opportunities to our agency partners in the 2012-13 upfront."
The branded television spots air during halftime of Azteca America's popular soccer matches and throughout sports programming, inviting viewers to text their response through SMS as well as directing them to the Sprint-branded www.Golonogol.com website.
The "Gol O No Gol" website has hundreds of video clips from top Mexican soccer matches, and registered visitors can accumulate points and rankings by correctly guessing whether attempted goals were successful or not, as well as leave comments.
"At Sprint, we are always looking for ways to provide our customers exciting and innovative experiences. Hence, partnering with Azteca America on the 'Gol O No Gol' campaign offered the perfect opportunity to enhance our efforts," said Yamelly Weida, advertising & digital communications manager, corporate brand marketing. "This unique, interactive digital campaign offers soccer fans a chance to relive some of their favorite moments, in ways that make them feel like they are part of the game."
The campaign has been highly lauded in the blog and social media spheres and it has already accumulated thousands of registered users. Options on the site include the sharing of the video through e-mail, Facebook and Twitter.
Azteca America will be holding its 2012-2013 upfront in NYC on May 14.
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
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