Azteca America Announces its Second-Highest Upfront in Network History
--Multiplatform sponsorships lead growth--
--Thanks go out to clients and agencies for their continued support--
LOS ANGELES, Aug. 13, 2012 /PRNewswire/ -- Azteca America is pleased to announce that Upfront results are in. Thanks to client support with increased revenues and added campaigns, especially for sports and 360 degree digital product integration platforms, Azteca America has recorded the second highest upfront bookings of its 10-year history.
"Our successful partnerships with our agencies and clients are very important to us," said Azteca America CEO Martin Breidsprecher. "We share the same goal to grow their business for each and every account".
"We would like to extend our heart-felt thanks to all of our clients and agencies for supporting us through this tough Upfront, and we continue to work on their behalf to sell their products and services," said Bob Turner, President of Sales.
Specifically, agencies like Group M, Initiative, OMD, MV42, Tapestry, Conill, Inspire, Orci, Carat, Zubi, and many others have contributed to this successful upfront for Azteca America.
The network cited 360 degree platform sales growth in the "high triple digits" as an important factor for growth.
Azteca America's combination of creativity and technology continue to make it a leading option for successful 360 degree digital product integration platforms. The network has a dedicated team of professionals that work directly with producers and programmers to get the maximum exposure and interactivity of leading brands.
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
SOURCE Azteca America