LOS ANGELES, Oct. 23, 2012 /PRNewswire/ -- Azteca America migrated this week to WDYB channel 14 in Orlando. The station is owned by Nora Crosby, CEO of Latina Broadcasters, which currently also operates two stations in the Dallas/Ft. Worth area.
"We look forward to working with Nora and her team," said Azteca America CEO Martin Breidsprecher. "She has a proven track record for successfully launching Spanish-language stations."
"As an operator of three stations in the southern United States, we will be able to pool important resources for efficient operation. However, we will be hiring locally for key positions within our sales, marketing and engineering teams," said Nora Crosby. "We are committed to informing and entertaining the Orlando community and will soon roll out an ambitious plan of community events and information."
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
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SOURCE Azteca America