Azteca America Reports Year-over-Year Double-Digit Growth for Weekday Prime in November Sweeps
LOS ANGELES, Nov. 28, 2012 /PRNewswire/ -- Azteca America posted year-over-year double-digit growth in key demos for weekday primetime during November sweeps, according to Nielsen. The network increased the number of impressions by 14% for both adults 18-34 and adults 18-49, as well as by 13% for adults 25-54. (1)
Strong viewership of the Liga Mx soccer leading into the playoff cycle also boosted male viewership, with 20% year-over-year growth for both men 18-49 and men 25-54.(1)
Other highlights include:
- Liga Mx Mexican soccer quarterfinals boosted Azteca America to the number two Spanish-language network among males 18-49 and males 25-54 for primetime on November 14.(2)
- The 8PM hour attracted an increase in younger viewers with the reality program "La Isla". The network posted a 35% increase among adults 18-34 and a 37% increase among persons 2-17 for the 8pm-9pm time period versus the previous year.(3)
- Al Extremo at 9pm garnered 17% growth among females 18-49, 52% among persons 2-17 and 13% among adults 18-34.(4)
"The November ratings results show that young viewers continue to gravitate to quality Spanish-language television with the appropriate programming, " said Martin Breidsprecher, CEO of Azteca America. "We look forward to building on this success for the remainder of 2012 and into 2013."
Source: (1) Nielsen, NTI, Live+SD Data (000s), 10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 7p-11p Daypart Average. (2) Nielsen, NTI-H, Live+SD Data (000s), 11/14/12, 7p-11p Daypart Average. (3) Nielsen, NTI, Live+SD Data (000s), 10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 8p-9p Program Average (excludes soccer programming). (4) Nielsen, NTI, Live+SD Data (000s), 10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 9p-10p "Al Extremo" Program Average.
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
SOURCE Azteca America