LOS ANGELES, Oct. 29, 2012 /PRNewswire/ -- Azteca America, the U.S. broadcast television network that targets the fast-growing Latino population, unveiled its new image that will be promoted both on and off the air.
The new image was presented on Sunday night, during the network's hit musical reality show, La Academia, and today viewers will tune in to see a renewed freshness of the brand that reflects the diversity of Hispanic audiences living in the U.S.
"The new image is very modern, reflecting the way we see our audience and how we want to be portrayed: looking ahead and into the future," said Martin Breidsprecher, CEO of Azteca America. "The colors and design evoke the diversity of our audiences and programming. Azteca America has become a primary destination for Spanish-language programming and as our community of viewers has grown in the U.S. we wanted to update our look and feel for them. Our programming, like our new visual campaign touches the emotions of Latino culture and family through our quality content."
In addition, the tagline "Tu Casa" will be part of the new branding. Azteca America continues to grow and evolve, driven by innovation and creativity yet deeply rooted in the Latino heritage and values. "Tu Casa" evokes very strong emotions and is a way for us to reflect our culture and welcome our viewers."
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
SOURCE Azteca America