Azteca America's Largest Affiliate Group Una Vez Mas Acquires Full-Power San Francisco Station KEMO TV 50
-- U.S. Hispanic Household Reach Exceeds 68 Percent With Complete Coverage of Ninth-Largest Hispanic DMA in the US --
LOS ANGELES, Oct. 3, 2011 /PRNewswire/ -- Azteca America, the authentically Mexican television network for U.S. Spanish-language viewers, announced today that its largest affiliate group Una Vez Mas, LP (UVM) has acquired KEMO TV 50, Santa Rosa, California from High Plains Broadcasting, Inc. and Newport Television. The station was formerly named KFTY and will continue to serve the San Francisco, Oakland and San Jose area, the ninth-largest Hispanic DMA (Designated Television Market Area) in the US. KEMO, now an affiliate of the Azteca America television network, can be viewed on Comcast Channel 31, DirecTV and Dish Channel 50. With the addition of KEMO, Azteca America now reaches over 68 percent of US Hispanics.
"By adding a full-power affiliate in the ninth-largest Hispanic market, Azteca America continues its dynamic roll-out across the country," said Martin Breidsprecher, CEO of Azteca America. "The momentum is with us as we bring our original, quality Mexican programming to Latinos throughout the US."
In addition to the KEMO affiliation, Azteca America recently has expanded its coverage by migrating to full-power stations in Dallas and Houston as well as adding Comcast coverage in New York and Philadelphia.
"This is the third major acquisition for Una Vez Mas in the last nine months and demonstrates our commitment to creating a choice in sports, entertainment and news programming," said Randy Nonberg, President of UVM. "Through Una Vez Mas, Azteca America has affiliates in nine states, including six of the top 10 Spanish-language television DMAs, including Dallas, Houston and Phoenix. We are ready to continue changing the Spanish-language TV landscape."
About Azteca America
Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 79 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A.B de C.V., Azteca America has access to the best programming from Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.
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