25 Days of Awesome is the brainchild of Oliver Russell, a B Corp and brand-marketing firm in Boise, Idaho. "We are celebrating our 25th anniversary and want to give back to the B Corp community," said Russ Stoddard, Oliver Russell's founder and president. "We're shining the spotlight on B Corps and helping get their products—and the stories behind them—in front of consumers."
ABOUT B CORPORATIONS
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today there is a growing community of 1,966 Certified B Corps from 50 countries and 130 industries working together toward one unifying goal: to redefine success in business.
ABOUT OLIVER RUSSELL
Founded in 1991, Boise-based marketing firm Oliver Russell builds brands for purpose-driven companies that have a product, service, or business model that benefits society. It is both a legal Public Benefit Corporation and a Certified B Corporation, part of a growing movement of companies that use the power of business to solve social and environmental issues. Its clients include HP Inc., Allegro Coffee/Whole Foods Market, Mountain Health CO-OP, and social enterprise startups around the globe. To date, the company has donated nearly $2 million in cash and resources via social impact grants to nonprofit causes and social enterprises. For more information about Call to Action Grants, click here.
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SOURCE Oliver Russell