BOISE, Idaho, Nov. 30, 2016 /PRNewswire/ -- A community of B Corporations has come together to bring consumers 25 Days of Awesome, a holiday sweepstakes that offers participants the chance to win prizes and learn about socially responsible products and business models. The contest starts December 1, with new prizes revealed every day through Christmas at www.25daysofawesome.com. Winners will be chosen daily, and participants are encouraged to enter each day for a chance to win prizes and discover new B Corps.
Participating B Corps include Dansko, Happy Family, Badger, EO Products, and Bellroy, among others. B Corp certification for business is what Fair Trade certification is to goods like coffee. B Corps are for-profit companies the nonprofit B Lab has certified as having met rigorous standards of social and environmental performance, accountability, and transparency.
25 Days of Awesome is the brainchild of Oliver Russell, a B Corp and brand-marketing firm in Boise, Idaho. "We are celebrating our 25th anniversary and want to give back to the B Corp community," said Russ Stoddard, Oliver Russell's founder and president. "We're shining the spotlight on B Corps and helping get their products—and the stories behind them—in front of consumers."
ABOUT B CORPORATIONS
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today there is a growing community of 1,966 Certified B Corps from 50 countries and 130 industries working together toward one unifying goal: to redefine success in business.
ABOUT OLIVER RUSSELL
Founded in 1991, Boise-based marketing firm Oliver Russell builds brands for purpose-driven companies that have a product, service, or business model that benefits society. It is both a legal Public Benefit Corporation and a Certified B Corporation, part of a growing movement of companies that use the power of business to solve social and environmental issues. Its clients include HP Inc., Allegro Coffee/Whole Foods Market, Mountain Health CO-OP, and social enterprise startups around the globe. To date, the company has donated nearly $2 million in cash and resources via social impact grants to nonprofit causes and social enterprises. For more information about Call to Action Grants, click here.
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SOURCE Oliver Russell