B-cycle Teams with Denver, Colorado, to Launch First Citywide Bicycle-Sharing Program in the U.S. B-cycle Helping Commuters Get Green on the Go

DENVER, April 19 /PRNewswire/ -- B-cycle is helping Denver residents increase daily activity and reduce carbon emissions with the country's first citywide bike-sharing system, Denver B-cycle. On April 22, the program will launch with 500 B-cycles at 50 B-stations around the city, offering a green alternative to cars for short commutes and errands.

"Denver residents embrace healthy and sustainable living, so it's natural that Denver is now home to the first large-scale bike-sharing system in the U.S.," said Denver Mayor John Hickenlooper. "We're confident that Denver can set an example for the whole country and show that bike-sharing is a viable transportation option to help improve the overall health of Americans and reduce our carbon footprint."

B-cycle was formed by a partnership between Humana, Trek Bicycle and Crispin Porter + Bogusky based on a shared belief that bicycles should be a vehicle for positive health and environmental change as well as an important part of a community's transportation ecosystem. Together, the founding partners developed a bike-sharing system designed specifically for U.S. cities, universities and corporate campuses. Denver is B-cycle's first installation.

The B-cycle bikes are equipped with computers to track mileage, calories burned and carbon offsets. Riders can monitor their personal fitness, see their contributions to the city's green efforts and connect with others online at www.Bcycle.com. To check out bikes, residents and tourists can register on the B-cycle Web site or at B-stations throughout Denver. The program will be managed by the newly formed nonprofit Denver Bike Sharing.

"Bike-sharing was created for the commuter whose transit stop is two miles from the office, the urbanite running errands, and the tourist out sightseeing," explained Bob Burns, president of B-cycle and general counsel for Trek Bicycle Corporation, a B-cycle partner. "With this in mind, B-cycle offers a cruiser-style bike that is comfortable for people of all sizes and biking abilities."

Bike-Sharing Gains Speed in the U.S.

First popularized in European cities such as Paris and Barcelona, bike-sharing is quickly expanding around the world in places like Beijing, Montreal and, most recently, Mexico City. Denver is the first of three U.S. cities to set up bike-sharing programs in 2010, with Minneapolis and Boston planning to install systems in the coming months. Dozens more cities, universities and corporations are considering such programs.

Wheels Started Rolling in 2007

Denver B-cycle marks the return of bike-sharing to Denver after a successful pilot program at the Democratic National Convention in 2008. Humana, a B-cycle partner, teamed up with Denver Mayor Hickenlooper, the 2008 Convention Host Committee, the local bicycling community, and the nonprofit cycling advocacy group Bikes Belong to bring bike-sharing to the national political conventions in Denver and Minneapolis-St. Paul. This put bike-sharing on the national stage and grabbed the attention of elected officials and policymakers from around the country – and area residents.

The test programs demonstrated bike-sharing's viability and put in motion plans for permanent systems in both cities. Humana's Innovation Center first brought bike-sharing to its Louisville, Ky., headquarters in 2007 to give Humana's 10,000 associates a healthy transportation alternative. These efforts culminated in the formal expansion of bike sharing through B-cycle.

About B-cycle

B-cycle is a partnership between Humana Inc., Trek Bicycle Corporation and Crispin Porter + Bogusky. The founding partners share a belief that bicycles should be a vehicle for positive health and environmental change and an important part of a community's transportation ecosystem.

About Denver Bike Sharing

Denver B-cycle, presented by Kaiser Permanente in association with a variety of community sponsors, is owned and operated by Denver Bike Sharing, a Colorado charitable, 501(c)(3) non-profit organization. Denver Bike Sharing exists to promote health, quality of life and preservation of the environment in Denver. By building and operating a comprehensive, city-wide bike-sharing system, Denver Bike Sharing is offering residents and visitors an alternative form of public transportation, which is both environmentally friendly and affordable. It complements and integrates into the city's overall transportation system and helps to implement the Greenprint Denver's Climate Action Plan.

Media Contacts:

Ann Wijkstrom

Crispin Porter + Bogusky for B-cycle

(305) 644-4755

awijkstrom@cpbgroup.com


Bridget O'Malley

Edelman

(312) 240-2734

bridget.omalley@edelman.com



SOURCE B-cycle



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