SAN DIEGO, June 2, 2016 /PRNewswire/ -- Bop Design, a web design and marketing firm headquartered in San Diego, recently launched a new website for the agency.
Kara Jensen, creative principal at the San Diego-based B2B web design and marketing firm, announced the launch of the newly developed website for the agency. According to Jensen, who headed up the website launch, the newly revealed web design is a stronger representation of the firm's branding and core service offerings.
"We work solely with B2B companies so we wanted a website that stressed our B2B marketing focus while also telling visitors a coherent, compelling story," said Jensen. "We also desired to showcase the agency as a global agency that is 'staunchly boutique.' Clients find us from all over the world and we needed to balance our boutique strategy with our global client list. The new website design showcases the work we have done with clients across the globe and boils down our messaging to highlight the areas where we offer clients the most value."
According to Jeremy Durant, the agency's business principal, the new web design puts content that clients are really interested in at the forefront, such as Before & Afters, Case Studies, and blog posts.
"Our prospects and clients are interested in the services we offer, but really form an emotional connection to the side-by-side comparisons of our newly designed websites and previous websites or logos, and actionable information in our weekly blog posts," said Durant.
Jensen stated that the entire look and feel of the website has been redesigned to include other colors from Bop Design's branding. "We loved our previous website, but wanted to bring a brighter look to the new website and incorporate more dramatic colors, a more defined pathway for visitors, and clearer steps to get to the different areas of the website," Jensen said.
"When we discussed the possibility of the new website internally, we polled the whole web design team to find out where we can fine-tune our messaging and improve the offerings on our website," said Durant. "In addition to creating content that helps prospects make more informed decisions, we wanted to ensure our existing clients were able to easily access the latest resources we offer about B2B marketing and web design. We create these resources with the goal of helping clients successfully execute their digital marketing plans."
The new website can be viewed at https://www.bopdesign.com/
Bop Design is a web design, branding, and marketing agency with headquarters in San Diego, CA and locations in Los Angeles, CA; Orange County, CA; and New York City, NY. The digital marketing agency was founded in 2008 by Kara Jensen and Jeremy Durant. Bop Design is a full-service marketing agency firm offering branding, web design, and content marketing services for B2B firms. They work with clients in the engineering, healthcare, technology, accounting, finance, biotech, and consulting industries.
More information about the San Diego web design firm is available on the firm's website: http://www.bopdesign.com.
Contact: Jeremy Durant, 888-670-7803
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SOURCE Bop Design