2014

Baby Food and Babycare Supplies: U.S. Market Trends

NEW YORK, March 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Baby Food and Babycare Supplies: U.S. Market Trends

http://www.reportlinker.com/p01118337/Baby-Food-and-Babycare-Supplies-US-Market-Trends.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Baby_Food

The last place parents cut spending is on their kids, but economic troubles, resulting birth rate declines, and other factors have caused sales of baby food and babycare supplies to decline over the last five years. The two categories represent a combined $11.5 billion retail market, with sales equally split between the two.

Retail sales of the baby food category, including both infant formula and prepared baby food, were $5.7 billion in 2012, declining by a CAGR of 2.5% since 2008. Sales were hammered by the recession and continued to suffer as lingering economic difficulties resulted in declining birth rates and reduced spending by consumers. Further depressing sales has been an increase in breastfeeding, as well as feeding infants and toddlers what the family eats. Other factors contributing to the sales decline include health and safety concerns over formula in particular, which accounts for over 70% of category sales. Retail sales of the babycare supplies category, consisting of the diapers, wipes, and baby personal care segments, were $5.8 billion in 2012. The category declined by a CAGR of 1.3% between 2008 and 2012. Eroding sales of diapers, over 60% of the category, drove overall sales declines, due to the same economic factors affecting baby food. Wipes and baby personal care products, much less expensive for consumers than diapers, actually experienced sales growth during the period, but at sluggish rates. This updated

Baby Food and Babycare Supplies: U.S. Market Trends

report projects that times will continue to be tough for the largest segments of the baby market. Infant formula and diapers will continue to struggle and decline since they are highly dependent on birth rates, and represent a large household expenditure for struggling families. Sales of prepared baby food, wipes and baby personal care are expected to grow at slow rates. Premium-priced products will help drive growth for prepared baby food and baby personal care, while wipes will benefit from their germ-fighting properties. The baby food and babycare supplies market is highly concentrated with the majority of sales coming from a few marketers. Nestle/Gerber, Abbott Laboratories and Mead Johnson Nutrition control nearly 90% of the baby food category. Gerber is dominant in prepared baby food, while Abbott and Mead are dominant in infant formula. Kimberly-Clark and Procter & Gamble control 65% of the babycare supplies category dollar sales due to their strength in diapers and wipes. Johnson & Johnson controls half of the smaller baby personal care segment. The overall market presents huge challenges and opportunities for both marketers and retailers. Parents of infants must buy certain baby products, but they increasingly are buying less, and looking for the best deals on high ticket diapers and infant formula. Larger marketers are entrenched in the market, making it challenging for smaller marketers to compete and succeed. Yet many have done so by innovating and targeting product and marketing efforts.

Chapter 1: Executive Summary

Scope of Report Methodology Defining Baby Product Use Determined by Age and Development Number of U.S. Live Births Varies Little Annually

Table 1-1: Total U.S. Births, Birth and Fertility Rates, 1960-2010

Birth Rate Tracks Economic Indicators

Table 1-2: Birth Rate Compared to Economic Measures, 2000-2010

Ethnic Minorities Drive Birth Rates 24 Million Children Five and Under

Table 1-3: Children by Age, 2000-2010 (percent)

Baby Food Product Segment Definitions Infant Formula Segment Prepared Baby Food Segment Baby Food Category Sales at $5.7 Billion in 2012

Figure 1-1: Retail Dollar Sales of Baby Food Category,2008–2012 (in millions)

Unit Sales Baby Food Sales by Segment

Table 1-4: Retail Dollar Sales of Baby Food by Segment,2008–2012 (in millions)

Sales by Retail Channel

Figure 1-2: Baby Food Category: Share of Dollar Sales byRetail Channel, 2012 (percent)

Baby Food Market Forecast

Figure 1-3: Baby Food Category: Projected Retail Dollar Sales,2012–2017 (in millions)

Sales by Product Type Powder Form Dominates Infant Formula

Figure 1-4: Infant Formula: Mass-Market Dollar Shares by Product Type, 2008 vs. 2011/2012 (percent)

Leading Baby Food Marketers

Figure 1-5: Leading Marketers in Baby Food Category:Retail Dollar Share, 2011/2012 (percent)

Infant Formula Segment

Figure 1-6: Leading Marketers in Infant Formula Segment:Retail Dollar Share, 2011/2012 (percent)

Prepared Baby Food Segment

Figure 1-7: Leading Marketers in Prepared Baby Food Segment:Retail Dollar Shares, 2011-2012 (percent)

Breastfeeding Has Direct Impact on Baby Food Category Sales Breastfeeding Continues to Rise

Table 1-5: Breastfeeding: 2003, 2008, 2009 (percent)

Two-Thirds of Households With Infants Use Infant Formula

Table 1-6: Households That Used Infant Formula in the Last 12 Months, 2004-2012 (percent)

Consumers Switch Between Similac and Enfamil

Table 1-7: Brands of Infant Formula Used in the Last 12 Months,2004-2012 (percent)

The Babycare Supplies Market Product Segment Definitions Diaper Segment Wipes Segment Baby Personal Care Segment Babycare Supplies Category Sales at $5.8 Billion in 2012

Figure 1-8: Retail Dollar Sales of Babycare Supplies,2008–2012 (in millions)

Baby Supplies Sales by Segment

Figure 1-9: Babycare Supplies Category: Share of Retail

Dollar Sales by Product Segment, 2008-2012 (percent) Sales by Retail Channel

Figure 1-10: Babycare Supplies Category: Share of Dollar

Sales by Retail Channel, 2012 (percent) Babycare Supplies Market Forecast

Figure 1-11: Babycare Supplies Category: Projected Retail Dollar Sales,2012–2017 (in millions)

Leading Babycare Supplies Marketers

Figure 1-12: Leading Marketers in Babycare Supplies Category: Retail Dollar Share, 2012 (percent)

Diaper Usage Tracks Economy and Pricing

Table 1-8: Households That Use Wipes, 2004-2012 (percent)

Chapter 2: Demographic Trends

Defining Baby Product Use Determined by Age and Development Number of U.S. Live Births Varies Little Annually

Table 2-1: Total U.S. Births, Birth and Fertility Rates, 1960-2010

Birth Rate Tracks Economic Indicators

Table 2-2: Birth Rate Compared to Economic Measures, 2000-2010

Ethnic Minorities Drive Birth Rates

Table 2-3: Births, Birth and Fertility Rates by Race, 1990-2010

Births by Age

Table 2-4: Live Births by Age Group, 1990-2010

41% of Births to Unmarried Women

Table 2-5: Live Births to Unmarried Women, 1990-2010 (percent)

24 Million Children Five and Under

Table 2-6: Children by Age, 2000-2010 (percent)

20 Million Households with Children 5 Years and Younger

Table 2-7: Households with Children, 2004-2012 (percent)

Three Million Households with Someone Expecting a Baby

Figure 2-1: Percent of Households with Someone Expecting a

Baby and First or Second Born, 2012 Characteristics of Households with Young Children, Expecting Woman

Table 2-8: Demographic Characteristics of Households with Children and Women Expecting a Baby, 2012 (percent)

Consumer Attitudes Measured with Simmons Segmentation System

Simmons Health and Well-Being Segments

Table 2-9: How Consumers Identify with Simmons Health and Well-Being Segments, 2012 (percent)

Simmons Economic Outlook Segmentation

Table 2-10: How Consumers Identify with Simmons Economic Outlook Segments, 2010-2012 (percent)

Simmons Retail Shopper Segmentation System

Table 2-11: How Consumers Identify with Simmons RetailShopper Segments, 2009-2012 (percent)

Brand Name Important to 30% of Consumers

Table 2-12: Importance of Brand Name: Agree a Lot, Agree a Little,2004-2012 (percent)

Price More Important in Weak Economy

Table 2-13: Importance of Price: Agree a Lot, Agree a Little,2004-2012 (percent)

Consumers Not Inclined to Purchase

Table 2-14: Consumer Purchase Propensity:2004, 2008, 2012 (percent)

People With Young Children and Expectant Moms Active Internet Users

Table 2-15: Reasons for Internet Usage in Last 30 Days:2006, 2009, 2012 (percent)

Attitudes About Environment

People with Young Children, Expectant Moms Slightly LessEnvironmentally Friendly than Women in General

Table 2-16: Attitudes About Environment: Agree a Lot;Agree a Little, 2010-2012 (percent)

Eco-Friendly Products Expensive, Not Higher Quality

Table 2-17: Interest in Eco-Friendly Products: Agree a Lot;Agree a Little, 2010-2012 (percent)

Only About a Third Would Pay More for Environmentally-FriendlyProducts

Table 2-18: Pay More for Environmentally-Friendly Products:Agree a Lot; Agree a Little, 2004-2012 (percent)

Chapter 3: Baby Food

Scope of Report Methodology Product Segment Definitions

Infant Formula Segment

Prepared Baby Food Segment

Market Size and Growth

Baby Food Category Sales at $5.7 Billion in 2012

Figure 3-1: Retail Dollar Sales of Baby Food Category,2008–2012 (in millions)

Sales Recover Slightly in 2012

Table 3-1: Retail Dollar Sales of Baby Food Category,2008–2012 (in millions)

Unit Sales

Figure 3-2: Retail Unit Sales of Baby Food Category,2008–2012 (in millions)

Segment Sales

Table 3-2: Retail Dollar Sales of Baby Food by Segment,2008–2012 (in millions)

Sales by Retail Channel

Figure 3-3: Baby Food Category: Share of Dollar Sales by Retail Channel, 2012 (percent)

Table 3-3: Baby Food Category: Dollar Sales by Retail Channel,2008–2012 (in millions)

Market Forecast

Figure 3-4: Baby Food Category: Projected Retail Dollar Sales,2012–2017 (in millions)

Sales by Product Type

Powder Form Dominates Infant Formula

Figure 3-5: Infant Formula: Mass-Market Dollar Shares byProduct Type, 2008 vs. 2011/2012 (percent)

Table 3-4: SymphonyIRI-Tracked Sales of Infant Formula:By Product Type, 2008-2012 (dollar sales, unit sales,and average price per unit)

Baby Food and Snacks Gain Momentum

Table 3-5: SymphonyIRI-Tracked Sales of Prepared Baby Food:By Product Type, 2008-2012 (dollar sales, unit sales, and average price per unit)

Baby Food Category

Figure 3-6: Leading Marketers in Baby Food Category:Retail Dollar Share, 2011/2012 (percent)

Table 3-6: Leading Marketers in Baby Food Category:Retail Dollar Sales, 2011-2012 (in millions)

Infant Formula Segment

Figure 3-7: Leading Marketers in Infant Formula Segment:Retail Dollar Share, 2011/2012 (percent)

Table 3-7: SymphonyIRI-Tracked Sales of Infant Formula Marketers:By Product Type, 2011-2012 (millions of dollars, percent)

Government Programs Influence Infant Formula Sales

Prepared Baby Food

Figure 3-8: Leading Marketers in Prepared Baby Food Segment:Retail Dollar Shares, 2011-2012 (percent)

Table 3-8: SymphonyIRI-Tracked Sales of Prepared Baby Food Marketers: By Product Type, 2011-2012 (millions of dollars)

Mergers, Acquisitions, Divestitures Alter Landscape Competitive Profiles

Mead Johnson Nutrition

Table 3-9: Mead Johnson Nutrition Baby Food Products

Abbott Laboratories

Table 3-10: Abbott Laboratories Pediatric Nutritional Sales,2007–2011 (in millions)

Table 3-11: Abbott Laboratories Baby Food Products

Nestle/Gerber

Table 3-12: Nestle Baby Food Products

Beech-Nut

Table 3-13: Beech-Nut Baby Food Products

Hain Celestial Group

Table 3-14: Hain Celestial Group Baby Food Products

Nurture Inc/Happy Family Brands

Table 3-15: Happy Family Baby Food Products

Stonyfield Farm

Table 3-16: Stonyfield Baby Food Products

Plum Organics

Table 3-17: Plum Organics Baby Food Products

Ella's Kitchen

Table 3-18: Ella's Kitchen Baby Food Products

Sprout Foods

Table 3-19: Sprout Baby Food Products

Marketing Trends

Making Connections

Illustration 3-1: Plum Organics Social Media Marketing

Tapping Into the Mommy Community

Illustration 3-2: Nurture's HappyMamas Network

Marketers Go Mobile

Illustration 3-3: Enfamil Apps

Illustration 3-4: Similac's BabyJournal App

Membership Programs for Consumers

Illustration 3-6 : Formula Manufacturer Membership Programs

Formula Manufacturers Challenged on Hospital Sampling

Licensing and Partnerships Extend Brand Appeal

Illustration 3-7: Beech-Nut Co-Branded Lines

Illustration 3-8: Earth's Best Sesame Street Line

Product Trends

Health and Nutrition Benefits Driven by Ingredients and Organic

Illustration 3-9: DHA-enriched Baby Food

Illustration 3-10: Gerber Good Start Soothe infant formula with L. reuteri

Organic Products Increase Penetration

Illustration 3-11: Organic Baby Food

Yogurt Good for Babies

Illustration 3-12: Yogurt-Based Baby Foods

"Super" Ingredients for Added Nutrition

Illustration 3-13: "Super" Ingredients

Local Trend Moves Into Baby Food

Illustration 3-14: Local Baby Food Companies

Convenience Critical for Busy, On-The-Go Parents

Enhancing the Pouch

Illustration 3-15: Plum Organics Dispensing Spoon

Illustration 3-16: Sprout Cap and Dispensing Spout

Making Formula More Convenient

Illustration 3-17: Similac SimplePac

Illustration 3-18: Enfamil Refill System

Illustration 3-19: Enfamil Single Serve Concentrated Liquid

Gerber New Products Target Convenience

Illustration 3-20: Gerber Convenience-Oriented Products

Beech-Nut Expands From Jars to More Convenience Items

Illustration 3-21: Beech-Nut Convenience-Oriented Products

Happy Times Goes Single-Serve

Illustration 3-22: Happy Times Single-Serve Snacks

NurturMe Offers Customized Food Option

Illustration 3-23: Nurtur Me Dried Fruits & Vegetables

Retail Trends

Illustration 3-24: Target Baby Alerts

Store Brands Don't Generate Big Sales, But a Lot of Activity

Table 3-20: Share of Private Label Brands: By Product

Segment/Type, 2012 (percent)

Illustration 3-25: Babies R Us Store Brand Baby Food and Formula

Illustration 3-26: PBM Nutritionals Store Brands

Kroger's Comforts for Babies

Illustration 3-27: Kroger Comforts for Babies

Created by Moms

Illustration 3-28: Safeway Mom to Mom

Retailing Organic Baby Food

Illustration 3-29: Retailers Selling Organic Lines

Breastfeeding Has Direct Impact on Baby Food Category Sales

Breastfeeding Continues to Rise

Table 3-21: Breastfeeding: 2003, 2008, 2009 (percent)

Quarter of Babies Receive Formula Before 2 Days of Age

Table 3-22: Breastfed Infants Receiving Formula:

2003, 2008, 2009 (percent)

Moms Driven by Guilt

Two-Thirds of Households With Infants Use Infant Formula

Table 3-23: Households That Used Infant Formula in the

Last 12 Months, 2004-2012 (percent)

Consumers Switch Between Similac and Enfamil

Table 3-24: Brands of Infant Formula Used in the Last 12 Months,2004-2012 (percent)

Hispanics and Multi-Children Households Heaviest Users

of Formula

Table 3-25: Demographic Characteristics of Infant Formula:By Users and Brand, 2012 (index)

About Half of Households With Infants Use Baby Food

Table 3-26: Households That Use Baby Foods,

Baby Cereals/Juice, 2004-2012 (percent)

Use of Gerber and Beech-Nut Baby Foods Decline in 2012

Table 3-27: Brands of Baby Foods, Baby Cereals/Juice Used

in the Last 12 Months: All Households, 2004-2012 (percent)

More Than Half of Infant Households Use Stage 1 and

Stage 2 Baby Foods

Table 3-28: Baby Food Use by Product Stages, 2004-(percent)

Highest Percentage of Infant Households Use Baby Food

More Than Three Times a Day

Table 3-29: Number of Times Any Baby Food/Cereal/Juice Used in Last 7 Days, 2004-2012 (percent)

Hispanics, Blacks and Higher Income Households Heaviest Baby Food Users

Table 3-30: Demographic Characteristics of Baby Food:By Users and Brand, 2012 (index)

Use of Organic Foods Higher for Households With Young Children, Expectant Moms

Table 3-31: Use of Organic Foods and Baby Food:2010, 2011, 2012 (percent)

Chapter 4: Babycare Supplies

Scope of Report Methodology Product Segment Definitions

Diaper Segment

Wipes Segment

Baby Personal Care Segment

Market Size and Growth

Babycare Supplies Category Sales at $5.8 Billion in 2012

Figure 4-1: Retail Dollar Sales of Babycare Supplies,2008–2012 (in millions)

Sales Decline Each Year Since 2008

Table 4-1: Retail Dollar Sales of Babycare Supplies Category,2008–2012 (in millions)

Unit Sales

Figure 4-2: Retail Unit Sales of Babycare Supplies Category,2008–2012 (in millions)

Segment Sales

Figure 4-3: Babycare Supplies Category: Share of Retail Dollar Sales by Product Segment, 2008-2012 (percent)

Table 4-2: Retail Dollar Sales of Babycare Supplies by Segment,2008–2012 (in millions)

Sales by Retail Channel

Figure 4-4: Babycare Supplies Category: Share of Dollar Sales by Retail Channel, 2012 (percent)

Table 4-3: Babycare Supplies Category: Dollar Sales by Retail Channel, 2008–2012 (in millions)

Market Forecast

Figure 4-5: Babycare Supplies Category: Projected Retail Dollar Sales, 2012–2017 (in millions)

Sales by Product Type

Disposable Diapers Dominate Diaper Segment

Figure 4-6: Diaper Segment: Mass-Market Dollar Shares by Product Type, 2011/2012 (percent)

Table 4-4: SymphonyIRI-Tracked Sales of Diaper Segment:By Product Type, 2008-2012 (dollar sales, unit sales,and average price per unit)

Baby Wipes Two Thirds of Wipes Segment

Figure 4-7: Wipes Segment: Mass-Market Dollar Shares

by Product Type, 2011/2012 (percent)

Table 4-5: SymphonyIRI-Tracked Sales of Wipes Segment:By Product Type, 2008-2012 (dollar sales, unit sales,and average price per unit)

Suncare Products Grow at Fastest Rate

Figure 4-8: Baby Personal Care Segment: Mass-Market Dollar

Shares by Product Type, 2008 vs. 2011/2012 (percent)

Table 4-6: SymphonyIRI-Tracked Sales of Baby Personal Care

Segment: By Product Type, 2008-2012 (dollar sales,unit sales, and average price per unit)

Babycare Supplies Category

Figure 4-9: Leading Marketers in Babycare Supplies Category:Retail Dollar Share, 2012 (percent)

Table 4-7: Leading Marketers in Babycare Supplies Category:Retail Dollar Sales, 2011-2012 (in millions) Diaper Segment

Figure 4-10: Leading Marketers in Diaper Segment:Retail Dollar Share, 2012 (percent)

Table 4-8: SymphonyIRI-Tracked Sales of Diaper Marketers:By Product Type, 2011-2012 (millions of dollars, percent)

Wipes Segment

Figure 4-11: Leading Marketers in Wipes Segment:Retail Dollar Shares, 2011-2012 (percent)

Table 4-9: SymphonyIRI-Tracked Sales of Wipes Marketers:By Product Type, 2011-2012 (millions of dollars)

Baby Personal Care Segment

Figure 4-12: Leading Marketers in Baby Personal Care Segment:Retail Dollar Shares, 2011-2012 (percent)

Table 4-10: SymphonyIRI-Tracked Sales of Baby Personal Care

Marketers: By Product Type, 2011-2012 (millions of dollars) 151-

Mergers & Acquisitions

Competitive Profiles

Kimberly-Clark

Table 4-11: Kimberly-Clark's Babycare Supplies

Procter & Gamble

Table 4-12: Procter & Gamble's Babycare Supplies

Johnson & Johnson

Table 4-13: Johnson & Johnson's Babycare Supplies

Energizer Holdings

Table 4-14: Energizer Holdings' Babycare Supplies

Merck

Table 4-15: Merck's Babycare Supplies

Unilever

Table 4-16: Unilever's Babycare Supplies

Beiersdorf

Table 4-17: Beiersdorf's Babycare Supplies

California Baby

Table 4-18: California Baby's Babycare Supplies

Seventh Generation

Table 4-19: Seventh Generation Babycare Supplies

Table 4-20: Georges Boudreaux Babycare Supplies

Clorox/Burt's Bees

Table 4-21: Clorox/Burt's Bees' Babycare Supplies

Marketing Trends

Making Connections

Illustration 4-1: Pampers Village

Illustration 4-2: Johnson's

Marketing for a Cause

Huggies Every Little Bottom

Illustration 4-3: Huggies Every Little Bottom

Huggies Cute for a Cause

Illustration 4-4: Huggies Cute For a Cause

Membership Programs for Consumers

Illustration 4- 5: Rewards Programs

Licensing and Partnerships Extend Brand Appeal

Illustration 4-6: Pampers Celebrity Partner Campaigns

The Hungry Caterpillar Sells Baby Personal Care

Illustration 4-7: Episencial The Very Hungry Caterpillar Line

Seventh Generation Partners with The Lorax

Illustration 4-8: Seventh Generation Lorax Promotion

Expert Advice Sells Wet Ones

Illustration 4-9: Wet Ones

Store Brands Promoted Like National Brands

Illustration 4-10: Rite Aid Tugaboos

Product Trends

Product Safety

Naturally Safe

Illustration 4-11: Johnson's Natural

Illustration 4-12: Seventh Generation Baby

Illustration 4-13: Aveeno Baby Organic Harvest

Wipes Go Natural

Illustration 4-14: Water Wipes

Illustration 4-15: Bamboo Baby Wipes

Stages of Natural

Illustration 4-16: BabySpa

Retail Store Brands Go Natural

Illustration 4-17: Walgreen Ology

Added Performance for Diapers

Illustration 4-18: Pampers Diapers With Dry Max

Illustration 4-19: Pampers Cruisers With 3-Way Fit

Illustration 4-20: Huggies Little Movers Slip-On Diapers

Illustration 4-21: Fisher-Price SizeRight Fit Indicator

Limited Edition Designs

Illustration 4-22: Limited Edition Diapers

Retail Trends

Illustration 4-23: Target Baby Alerts

Illustration 4-24: Walmart Baby Learning Center

Kroger's Comforts for Babies

Illustration 4-25: Kroger Comforts for Babies

Amazon Moms

Illustration 4-26: Amazon Moms

Diapers as Loss Leaders

Illustration 4-27: Diapers.com Diapers Promotions

Store Brands 20% of Babycare Supplies

Table 4-22: Share of Private Label Brands: By Product

Segment/Type, 2012 (percent)

Created by Moms

Illustration 4-28: Safeway Mom to Mom

Diaper Usage Tracks Economy and Pricing

Table 4-23: Households That Used Diapers/Training Pants in

the Last 6 Months, 2004-2012 (percent)

Huggies Preferred Overall Over Pampers

Table 4-24: Brands of Diapers/Training Pants Used in the

Last 6 Months, 2004-2012 (percent)

Wealthier Households, Hispanics and Asians Heaviest Users

of Diapers

Table 4-25: Demographic Characteristics of Diapers/Training

Pants: By Users and Brand, 2012 (index)

Infant Households Use a Lot of Diapers Every Day

Table 4-26: Number of Diapers/Training Pants Used on Average

Day in Last 6 Months, 2004-2012 (percent)

Households With Expectant Moms and Young Children Use More

Wipes

Table 4-27: Households That Use Wipes, 2004-2012 (percent)

Huggies Most Preferred Brand of Wipes

Table 4-28: Brands of Wipes Used, 2004-2012 (percent)

Household Income, Ethnicity Affect Brand Choice of Wipes

Table 4-29: Demographic Characteristics of Wipes: By Users

and Brand, 2012 (index)

Number of Wipes Used Increases Significantly With Infants

and Kids

Table 4-30: Number of Wipes Used on Average Day in Last

7 Days, 2004-2012 (percent)

Baby Powder Has Highest Penetration in All Households;

Baby Shampoo in Infant Households

Table 4-31: Households That Use Select Baby Personal Care

Products, 2004-2012 (percent)

Popularity of Baby Magic Baby Oil and Lotion Declines Significantly

Table 4-32: Brands of Baby Oil & Baby Lotion Used, 2004-

(percent)

J&J Brands of Baby Shampoo Used by Three Quarters of Infant

Households

Table 4-33: Brands of Baby Shampoo Used, 2004-2012 (percent)

J&J Also Accounts for Three Quarters of Baby Wash & Bath

Products Use

Table 4-34: Brands of Baby Wash & Bath Products Used Most,2005-2012 (percent)

Baby Powder Has Highest Rate of Adult Use

Table 4-35: Who Uses Baby Oil, Baby Lotion, and

Body/Baby Powder, 2012 (percent)

Brand Price Position Affects Demographic Characteristics

of Baby Shampoo Users

Table 4-36: Demographic Characteristics of Baby Shampoo:By Brand, 2012 (index)

Organic, Natural More Important in Food than Personal Care

Table 4-37: Attitudes on Shopping for Organic/Natural:Agree a Lot, Agree a Little, 2010, 2011, 2012 (percent)

Appendix: Selected Marketers To order this report:Baby_Food Industry: Baby Food and Babycare Supplies: U.S. Market Trends

Contact Clare: clare@reportlinker.com
US:(339) 368 6001
Intl:+1 339 368 6001

 

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