BabyCenter® Launches BabyCenter® My Pregnancy Today Application for iPhone® and iPod touch®

SAN FRANCISCO, Aug. 24 /PRNewswire/ -- BabyCenter®, moms' most trusted parenting and pregnancy site, today announced the launch of the BabyCenter® My Pregnancy Today application for iPhone and iPod touch.

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This new, free application guides expectant moms through their pregnancy journey, offering award-winning, medically reviewed health content; advice from obstetricians, midwives, nutritionists, and other experts; daily activities and reminders; and conversation and connection with other moms-to-be in BabyCenter's community. The BabyCenter® My Pregnancy Today application is now available at www.babycenter.com/iphone-pregnancy-download.

According to a recent BabyCenter poll, 60 percent of expectant moms want an application to track their pregnancy. Additionally, BabyCenter revealed the use of technology among moms has drastically increased in just a few years, with 92 percent of moms saying they take their cell phone/smart phone everywhere. Nearly 50 percent are interested in technology that empowers them to be better moms and use technology to manage day-to-day activities.

"The BabyCenter® My Pregnancy Today app is everything that millions of women love about BabyCenter right in their purse," says Linda Murray, BabyCenter editor-in-chief. "Mobile phones are changing the way women get their pregnancy and parenting information, and we want to make sure an expecting mom has all the answers she needs right at her side at all times. Our new app turns your iPhone into an expert guide for your exact date of pregnancy, making it that much easier to enjoy the rich, personal experience that is the journey of new motherhood."

Application features include:

• Your pregnancy, day by day: BabyCenter's renowned weekly pregnancy experience now updated and expanded into a daily snapshot of your baby's development.

• Fetal development images: Our one-of-kind, detailed weekly illustrations developed by expert medical illustrators.

• Pregnancy checklist: An interactive to-do list is filled with activities and reminders to keep you on track with decisions, appointments, and more.

• Award-winning videos: BabyCenter's exclusive and breathtaking 3-D animations of a baby developing in the womb and live-action videos of women giving birth (from natural to c-section).

• Birth clubs: Instant, at-your-fingertips advice and support from BabyCenter women due at the same time.

• Due date calculator: Quickly find your due date and count down to the big day.

• Nutrition guide: Manage weight gain with tips and recipes to help you eat well.

In addition to the BabyCenter® My Pregnancy Today app, the company has successfully developed other innovative mobile applications for modern moms and moms-to-be. Booty Caller™, the first service of its kind, helps women conceive by alerting them via text message when they're most likely to be fertile. PhonyPhone™ turns a cell phone into a pretend phone so kids can dial away without making a real call – a lifesaver for any mom who needs to keep a child entertained.

The BabyCenter® My Pregnancy Today application is the latest innovative BabyCenter mobile program designed to provide the modern mom with trusted advice and friendship that's remarkably right for her needs, and the first of its kind that will launch worldwide. Additionally, BabyCenter is currently participating in a number of maternal health projects around the globe including text4baby in the United States, collaboration with the Grameen Foundation in rural Ghana, and a new mobile program in India in an effort to reach underserved women and empower them to take control over their own health by implementing positive behavior changes.

For more on the BabyCenter® My Pregnancy Today application, please visit www.babycenter.com/my-pregnancy-today-iphone-application. To celebrate the new app, BabyCenter is hosting a BabyCenter® My Pregnancy Today Sweepstakes from August 24 through September 22. Visitors at BabyCenter.com will have the chance to win a $2,500 Apple Gift Card. Go to http://www.babycenter.com/bcsweeps for all contest information and to enter.

About BabyCenter®, LLC

BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting destination worldwide, reaching more than 8 million moms monthly in the U.S. and more than 20 million moms monthly in 22 markets from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to bring them life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies.

SOURCE BabyCenter(R), LLC