SAN FRANCISCO, June 1, 2016 /PRNewswire/ -- BabyCenter® today announced the launch of "DIY Dream Nursery," a new online digital video and article series premiering June 1. Sponsored by Babies"R"Us®, the world's leading baby product retailer, the four-part series will feature design tips by the founders of Project Nursery and capture the emotional journey of eight expecting and new parents as they create budget-conscious nurseries to accommodate their growing families.
A before-and-after video series will highlight the creative solutions inspired by the popular decor site Project Nursery, addressing a range of design challenges, including small space, multiple birth, gender-neutral, and multi-use rooms. DIY tips will further support expectant families preparing for their own new arrivals, as will links to shop for products featured in each episode. Additionally, BabyCenter will post 15 co-branded images with nursery tips on its respective Instagram and Facebook channels.
"BabyCenter was delighted to partner with Project Nursery to produce the 'DIY Dream Nursery' series," said Julie Michaelson, Head of Global Sales at BabyCenter. "Any growing family will identify with the parents we featured and the challenges they overcame to create four picture-perfect rooms for their babies. It is ideal content for BabyCenter's audience of new and expectant parents, and is a great opportunity for Babies"R"Us to reach today's moms and dads at this critical point in their lives."
"Project Nursery had an extraordinary experience working with BabyCenter," said Pam Ginocchio, co-founder of Project Nursery. "As a leading online resource for nursery design, we were proud to help these four couples bring their dream nursery to life and are excited by all the families who will be inspired by 'DIY Dream Nursery.'"
About BabyCenter® LLC
BabyCenter is the world's partner in parenting. The #1 pregnancy and parenting digital destination, BabyCenter reaches more than 45 million parents a month from every corner of the globe through its 11 owned and operated properties in 9 different languages. In the United States, 8 in 10 new and expectant moms online use BabyCenter each month. BabyCenter provides parents with trusted information, advice from peers, and support that's Remarkably Right® at every stage of their child's development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. BabyCenter has won 13 Webby Awards including the 2016 Webby "People's Voice Award" in the Family/Parenting category. BabyCenter leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world's top brands, retailers, and institutions. BabyCenter is also committed to improving maternal health globally, and, through its Mission Motherhood™ campaign, works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. BabyCenter LLC is a member of the Johnson & Johnson family of companies. Visit BabyCenter on Facebook, Pinterest, Instagram, and LinkedIn or follow @BabyCenter and @MomInsights on Twitter.
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SOURCE BabyCenter(R) LLC