2014

BACARDI Expands Flavored Rum Line with New Flavor and Packaging Innovations: BACARDI® WOLF BERRY and BACARDI® BLACK RAZZ Flavored Rums

CORAL GABLES, Fla., June 6, 2012 /PRNewswire-USNewswire/ -- BACARDI®, the world's favorite and most awarded rum, announces its two latest advancements in the flavor revolution, BACARDI® WOLF BERRY and BACARDI® BLACK RAZZ. The two new rums represent groundbreaking developments in ingredients never before infused with rum – BACARDI WOLF BERRY with blueberry and wolfberry, and BACARDI BLACK RAZZ with raspberry and black sapote.

(Photo: http://photos.prnewswire.com/prnh/20120606/DC19693)

The innovative spirit of BACARDI led it to be the first brand to introduce these unique fruit pairings to the clear flavored spirits market. BACARDI WOLF BERRY infuses blueberry and the exotic, sweet and tangy taste of wolfberry, also known as goji berry. The distinct combination creates a vibrant spirit, with a robust aroma and compelling taste. BACARDI BLACK RAZZ is raspberry flavored rum with the addition of black sapote, a type of persimmon, boasting a rich, chocolate-like taste that is both refreshing and sweet with a deep and bold flavor profile.

"BACARDI is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc.  "As the world's most popular rum, BACARDI holds a leadership position when it comes to creating new innovative flavor combinations that blend the very popular, well known flavors with more exotic ones that are gaining momentum like wolfberry and black sapote, diversifying and adding color to the palettes of our consumers."

These flavors can be chilled and served as shot drinks or mixed with lemon lime soda. In addition to the introduction of these ground-breaking flavors, BACARDI will debut new packaging with an unexpected twist –  breakthrough temperature and light activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label and Black Razz unveils an enlarged brilliant red berry logo.

The new product launch is supported with a multi-million dollar campaign that focuses on-premise sampling and advertising in key metro areas.

BACARDI WOLF BERRY and BACARDI BLACK RAZZ are available in 750 ml for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liters.

Select BACARDI® WOLF BERRY Cocktails:              

Lime Wolf
1 part BACARDI® WOLF BERRY Flavored Rum             
3 parts lemon lime soda             
Garnish with fresh blueberries

BACARDI® WOLF BERRY Mountain Mojito
2 parts BACARDI® WOLF BERRY Flavored Rum           
10 mint leaves
Blueberries (muddled)
1/2 a lime
1/2 part simple syrup
Top with ginger ales

Select BACARDI® BLACK RAZZ Cocktails:

BLACK RAZZ Lime
1 part BACARDI BLACK RAZZ Flavored Rum
3 parts lemon lime soda
Garnish with a lime wedge.

BACARDI® BLACK RAZZ & Cranberry
1 part BACARDI BLACK RAZZ Flavored Rum
3 parts cranberry juice
Garnish with a lime wedge.

About BACARDI Rums
In 1862, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite rum brand. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world's most famous drinks including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente.  BACARDI rum has won more than 400 awards for quality and product profile. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin  in  the world; CAZADORES®100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United  States; MARTINI® vermouth, the world-leader in  vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.

ENJOY TOGETHER RESPONSIBLY.
www.bacardi.com
©2012BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTY 35% ALC.BY VOL.

For additional information:
Hilary O'Byrne, Senior Account Executive
Zeno Group
212-299-8965 / hilary.obyrne@zenogroup.com

SOURCE Bacardi U.S.A., Inc.



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