2014

BACARDI® Rum Expands BACARDI Classic Cocktails Low Calorie Ready-to-Serve Line with New Flavor: Light Strawberry Daiquiri

CORAL GABLES, Fla., April 30, 2013 /PRNewswire/ -- BACARDI®, the world's favorite and most awarded rum, debuts the newest flavor, Light Strawberry Daiquiri, in the BACARDÍ Classic Cocktails Light collection, a line of low-calorie, ready-to-serve alcohol beverages. Now, just in time for summer, BACARDÍ brings the light version of a summer cocktail staple to consumers nationwide.

(Photo: http://photos.prnewswire.com/prnh/20130430/DC04408)

Light Strawberry Daiquiri joins Light Mojito and Light Piña Colada in the collection built off of the original BACARDÍ Classic Cocktails convenient cocktails line. At less than 95 calories for a 4-ounce serving, BACARDÍ Classic Cocktails Light Strawberry Daiquiri is made with BACARDÍ Superior rum, natural strawberry flavor, real lime juice and pure cane sugar. Whether enjoying a favorite cocktail with an intimate group or during a summer backyard bash, BACARDÍ Classic Cocktails deliver a naturally refreshing taste that's a hit with friends, and won't take all day to prepare.

"Ready to serve products have become a staple for home entertainers, providing a much needed convenience for busy lifestyles," said Toby Whitmoyer , vice president and brand managing director, rum category, at Bacardi U.S.A. "We are excited to announce the addition of  Strawberry Daiquiri to the BACARDÍ Classic Cocktails Light line. Diet or low-calorie products drive the ready to serve category and we will continue to strive to meet the needs of our growing consumer base."

Classic Cocktails Light Strawberry Daiquiri is the delicious and convenient way to serve the best, naturally: just pour over ice for a low calorie BACARDÍ Strawberry Daiquiri. It's the perfect addition to summer BBQs and beach trips, saving party hosts time and energy for any social occasion.

The launch will be supported with a multi-faceted campaign which will kick off in mid-May and run through September. The ad campaign will appear in print with a focus on epicurean and women's lifestyle media, while the digital components will span entertainment, lifestyle, and party-planning content sites. It will also include sampling events in 21 selected markets in states including New York, California, Florida, Illinois, Massachusetts, Ohio, New Jersey, and Texas.

Made with natural flavors, BACARDI Classic Cocktails Light will be distributed in both 750 ml, and 1.75 liter sizes. For more information, visit the BACARDI Classic Cocktails Facebook page at http://www.facebook.com/bacardiclassiccocktails.

About BACARDÍ Rums

In 1862, in Santiago de Cuba, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite rum brand. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada, and the Presidente.  BACARDI rum has won more than 550 awards for quality and taste making it the world's most awarded rum, as well as the most awarded spirit of all time.  Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness.  www.Bacardi.com

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin  in  the world; CAZADORES®100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United  States; MARTINI® vermouth, the world-leader in  vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.

For additional information:
Jennifer Mestayer
Zeno Group
212-299-8976 / jennifer.mestayer@zenogroup.com

PARTY TOGETHER RESPONSIBLY.

Bacardi.com

©2013. BACARDI AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED.

BACARDI U.S.A., INC., CORAL GABLES, FL. DISTILLED SPIRITS SPECIALTY – STRAWBERRY DIAQUIRI – 15% ALC. BY VOL.

AVERAGE ANALYSIS: STRAWBERRY DIAQUIRI – SERVING SIZE: 1.5 fl. oz., CALORIES: 34.2, CARBOHYDRATES: 0.6g, PROTEIN: 0g, FAT: 0g.

SOURCE Bacardi U.S.A., Inc.



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