2014

BACARDI® Together This Summer and Rediscover the Daiquiri With BACARDI Classic Cocktails Hand Shaken Daiquiri Actress and Entrepreneur, Brooke Burke, Hosts Entertaining Media Tour to Celebrate Launch

CORAL GABLES, Fla., June 30, 2011 /PRNewswire/ -- BACARDI® – the world's favorite and best-selling premium rum– today introduces a new addition to its ready-to-serve portfolio, the BACARDI® CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI. This pre-mixed cocktail minimizes preparation without sacrificing taste, simply "open and pour" to enjoy the ultimate daiquiri.  

(Photo:  http://photos.prnewswire.com/prnh/20110630/NY28926-a )

(Photo:  http://photos.prnewswire.com/prnh/20110630/NY28926-b )

BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI is a contemporary rendition of BACARDI's original Hand Shaken Daiquiri, a timeless classic in the world of cocktails. To create the perfect balance of flavors, this signature drink is prepared with BACARDI® Superior Rum, tangy lime juice and sugar.  The result is a perfectly balanced spirit that offers a consistent and reliable taste with each pour - garnish with a lime wedge for a cool cocktail that everyone will love.

To celebrate the launch of BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI, the brand has joined with actress, model and entrepreneur, Brooke Burke, to bring consumers fun and festive tips to make at home entertaining easy. The "Dancing with the Stars" co-host will share recommendations for hosting a great party and fashion advice, such as:

  • Make an Impression – Pick a theme when hosting a summer-inspired bash by adding a few outdoor touches and ocean accents like seashells, lanterns or string lights. For a chic look, serve daiquiris in pretty tinted glasses. Use an ice-cube tray featuring different shapes for an extra-fun flair or add mini-umbrellas for a playful accent.  

  • Sit and Sip –Get the party started by serving guests a signature drink. Set-up at a stylish service station with ice buckets; tie a single large ribbon or floral lei around it, add ice and BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI; pour and serve!

  • Serve Something Delicious- What's a party without great food? A pot-luck is a great way to share the preparation. Have your guests bring a variety of finger foods like chicken kebabs, pasta salad and fresh fruit. This way, they can nibble at their leisure instead of waiting in line for the grill!

"The summer is my favorite time to entertain and BACARDI makes cocktail time easy with the new, ready-to-serve, BACARDI HAND SHAKEN DAIQUIRI," said actress, Brooke Burke. "This sweet drink is a quick and convenient way to enjoy a classic cocktail. Simply open, pour over ice and enjoy! Paired with good music, delicious food and chic decor, you have the elements of a perfect party and more time to be together with your friends and family."

Following suit with the BACARDI® CLASSIC COCKTAILS PINA COLADA, BACARDI® CLASSIC COCKTAILS STRAWBERRY DAIQUIRI, BACARDI® CLASSIC COCKTAILS RASPBERRY MOJITO, BACARDI® CLASSIC COCKTAILS MOJITO, the BACARDI® CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI will continue to increase the popularity of the easy pour-and-serve design. Similar to its predecessors, the BACARDI® CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI is packaged in a translucent bottle that showcases the simplicity of design and mixture.  The 15-percent alcohol-by-volume (30 proof) ready-to-drink cocktail is available in a 750-ml size as well as a 1.75-liter.  It has a suggested retail price of $12.99 and $19.99, respectively.

"BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI is the perfect addition to the brand's ready-to-serve portfolio and a new staple for sophisticated at-home entertaining," said Toby Whitmoyer, vice president and brand managing director, rums category, at Bacardi U.S.A., Inc.  "Our goal is to encourage people to get together and when they do, to offer them a way to enjoy more time with their guests, without sacrificing flavor or style. BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI is a natural extension for the brand and also pays tribute to one of the most celebrated cocktails in our history."

The BACARDI Hand Shaken Daiquiri cocktail was reportedly invented by a mining engineer in the small town of Daiquiri, Cuba in 1898. After experimenting with local ingredients he combined fresh squeezed lime juice, sugar, crushed ice and BACARDI® Superior to create what he named the Daiquiri.

The launch will be supported nationally with consumer and trade print advertising, digital, POS, sampling events and PR.  For more information, please visit www.bacardi.com or www.facebook.com/bacardi .

About BACARDI Rums

In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo BACARDI began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite premium rum brand. The unique taste of BACARDI Rum inspired cocktail pioneers to invent some of the world's most famous drinks including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Piña Colada and the BACARDI Presidente.  BACARDI Rum has won more than 400 awards for quality and product profile.  Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin  in  the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United  States; MARTINI® vermouth, the world-leader in  vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.

For additional information:
Tori Katz, Senior Account Executive
CORBIN-HILLMAN COMMUNICATIONS
212-246-3586 / Tori@corbinpr.com

Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
Bacardi U.S.A., Inc.
786-264-8421 / jgerbino@BACARDI.com

ENJOY TOGETHER RESPONSIBLY.
www.bacardi.com  

©2011 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTIES-EACH 35% ALC.BY VOL.

SOURCE Bacardi U.S.A., Inc.




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