Back Yard Burgers Names BOHAN Agency of Record
Agency expands restaurant accounts with Nashville-based gourmet burger chain
NASHVILLE, Tenn., March 24 /PRNewswire/ -- Back Yard Burgers, which has 129 stores in 20 states, has named BOHAN Advertising | Marketing its agency of record.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100324/CL75602 )
BOHAN will provide a full range of advertising, marketing and promotional services, including brand strategy, creative, media planning and placement, point of purchase and promotions.
"Back Yard Burgers didn't come to us for traditional advertising. They wanted a complete brand experience – from the restaurant environment to the Back Yard Burgers t-shirts their fan base wears around town," said Kerry Graham, agency president. "That's the kind of 360-degree branding we do very, very well."
Back Yard Burgers offers "a gourmet alternative to traditional fast-food burgers." Its trademark burger features charbroiled 100 percent North American Black Angus beef complemented by a variety of garden-fresh garnishes, cheeses and other toppings. The menu also includes grilled chicken sandwiches, milkshakes made with hand-dipped premium ice cream and fresh-baked cobbler.
"The restaurant industry is fast-moving and competitive – and it takes innovative and unexpected approaches for a brand to become something people are really passionate about today. BOHAN and Back Yard Burgers are going to be very good teammates over the grill," Graham said.
BOHAN's restaurant experience includes Fazoli's, for which it won a 2010 Emmy Award and was named that chain's 2009 Supplier of the Year for Innovation, Stoney River Legendary Steaks, Logan's Roadhouse and Original Roadhouse Grill.
"Back Yard Burgers is ready to grow, and we have a great partner in BOHAN. Our product is excellent, and our guests enjoy their restaurant experience with us. BOHAN has the people and the creativity to help us spread the word and gain new fans," said Dawn Boulanger, vice president of marketing for Back Yard Burgers.
Back Yard Burgers is headquartered in Nashville. The first Back Yard Burgers location opened in 1987 in Cleveland, Miss. The company has 6,000 employees.
Founded in 1990, BOHAN has clients in travel, tourism and hospitality, healthcare and consumer products. Among them are The Greenbrier, the Pigeon Forge Department of Tourism in Tennessee, Beaches of South Walton in Florida, Stoney River Legendary Steaks, TriStar Health System in Tennessee, Ochsner Health System in Louisiana and SuperPetz. Agency information is online at www.bohanideas.com.
Media contact: Tom Adkinson, APR 615-341-3640 |
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SOURCE BOHAN Advertising / Marketing
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