Badgeville Launches The Behavior Platform 5.0: the Next-Generation of Gamification Technology for the World's Largest Enterprises New, rich set of features empower large companies to deliver sophisticated, scalable and secure gamification programs across their customer and employee-facing applications

REDWOOD CITY, Calif., Nov. 7, 2013 /PRNewswire/ -- Badgeville, the #1 gamification company, today announced the Behavior Platform 5.0, the latest offering of the company's award-winning cloud technology that enhances customer and employee engagement. The Behavior Platform 5.0 helps companies build more personalized, rewarding user experiences than ever before on top of their websites and applications, boosting both customer loyalty and employee performance.

The Behavior Platform is recognized as the industry's leading cloud-based gamification offering. It was named by the Software & Information Industry Association as the 2013 Cloud Platform of the Year. The platform has been selected by hundreds of the world's leading brands including American Express, Kimpton Hotels, Samsung, Oracle, Bell Media, Kendall Jackson, CA, Philips Electronics, and many more.

The new set of groundbreaking features in 5.0 include:

  • Social Rewards: a new native feature to recognize users for their interactions with a brand on social networks, driving better retention and advocacy.
  • Personalization: new features that allow you to build custom rewards for each and every user based on their personal attributes, such as location, gender, job title, interests, and more.
  • Enterprise Networks:  management tools that enable you to manage gamification programs across multiple websites and applications from one unified interface.
  • Enterprise-Grade Security: platform enhancements that includes a private cloud and database, SOC2, and Safe Harbor compliance.
  • Platform Event Subscriptions. Notify external systems every time users earn rewards on Badgeville-powered sites and applications. For example, when a user completes a new mission, you could automatically trigger an e-mail to be sent from your E-mail Service Provider (ESP).

"The Behavior Platform has proven to be a very compelling tool to drive long-term engagement with our customers," said Brace Rennels, Director of Social & Community Strategy at EMC. "We're excited for Badgeville's 5.0 release, and look forward to leveraging their ever expanding list of features to evolve our engagement programs."

"The Behavior Platform provides us with a scalable, sophisticated, and enterprise-grade gamification solution to meet the needs of our world-class loyalty programs," says Nicki Powers, Engagement Strategist at Maritz Motivation Solutions. "The new features of 5.0 will further help us deliver comprehensive, wall-to-wall engagement programs for our customers."

Social Rewards: Don't Just Listen to Social Media. Drive Engagement.

Social Rewards enables brands and businesses to reward customers and employees for their interactions on social networks. For example, a customer who tweets favorably about a new product can earn a special reward within your gamification program. You can then drive them back to your website or application through real-time mobile and email notifications, increasing customer and employee loyalty.

Personalization: Deliver a Richer, Contextual User Experience.

With Badgeville's new Personalization features, a company can rapidly configure missions and gamified experiences that only display and trigger for specific audiences based on their role, interest and location. For example, within the same application, your inside sales team could have missions for qualifying new leads into opportunities, while your field sales team rewarded for shorter sales cycles and larger deal sizes.

Enterprise Networks: Easily Manage Wall-to-Wall Engagement Programs.

As businesses launch multiple gamification programs across their company, it's more important than ever to be able to administer these programs from one place. With a tiered structure, Enterprise Networks & Sites help you manage gamification programs across all of your enterprise websites and applications from one, unified interface. Additionally, you can also give granular access to administrators who only control the rewards programs for one specific application inside your company.

World-Class Security and Scale

The Behavior Platform 5.0 delivers the most scalable, enterprise-grade platform in the gamification market. Powered by a private cloud and database, the platform processes millions of user behaviors a day, maintaining the highest levels of security and performance. It also meets the regulatory and compliance needs of large enterprises, and is SOC2 and Safe Harbor certified.

"With enhancements focused on depth, breadth and scalability, The Behavior Platform 5.0 leaves behind first-generation gamification solutions focused solely on points, badges and leaderboards," said Ted Farrell, CTO, Badgeville. "With this release, we've delivered next-generation features that will transform what enterprises and B2C companies expect from a gamification platform, helping them build more personalized, rewarding user experiences that drive long-term engagement."

About Badgeville

Badgeville, The Behavior Platform, is the world's leading cloud-based gamification technology. With hundreds of global customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including American Express, Oracle, Samsung, EMC, Bell Media, Kendall Jackson, Philips Electronics, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

SOURCE Badgeville



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