Badgeville, The #1 Gamification Platform, Announces Integration with Leading Tag Management Solutions

New integrations with tag management vendors including BrightTag and Ensighten empower marketers to rapidly deliver more engaging web, mobile and ecommerce experiences

Jun 28, 2013, 12:58 ET from Badgeville

REDWOOD CITY, Calif., June 28, 2013 /PRNewswire/ -- Badgeville, the #1 gamification platform, today announced a new integration offering with leading tag management solutions to help marketers easily create and manage more engaging web experiences. Similar to tag updates made to well-established analytics and marketing automation tools, these new tag management integrations empower marketers to easily make changes on the fly to their gamification-powered pages without requiring developer coding or technical resources.

Badgeville now offers all clients access to integration blueprints – step-by-step guides for connecting Badgeville to another application – for leading tag management industry solutions such as Ensighten and BrightTag. Many organizations inside Badgeville's fast-growing customer ecosystem have already taken advantage of these capabilities. For example, manages their gamified loyalty program via Badgeville's new integration blueprint for BrightTag.

"With Badgeville, we've built a social loyalty solution that helps reward and engage our customers at every stage of their journey," says Brent Carter, VP of Customer Retention at "With the powerful BrightTag integration, my team can manage changes to our Badgeville-enabled pages without relying on IT resources."

The integration blueprints feature step-by-step instructions for including the Badgeville JavaScript library inside a customer's tag management solution. Once instrumented, customers can build tags that help them reward specific customers based on the behaviors they perform across their website pages. With Badgeville's JavaScript SDK, page-side developers can build beautiful visualizations that weave gamification seamlessly into their website.

"Integration between Badgeville and Ensighten makes it easy for enterprises to execute any marketing initiative and deliver personalized customer experiences," says David Saxon, VP Partnerships at Ensighten. "Our Agile Marketing Platform will empower site owners to update Badgeville's gamification elements across their website without any manual coding efforts, boosting online sales, conversions and customer engagement everywhere.

This announcement follows Badgeville's integrations with other key marketing technologies, including Google Analytics, Adobe SiteCatalyst, Recommendations, and Test&Target. All Badgeville customers can take advantage of these integrations for no additional charge and can access them within the Badgeville Community.

About Badgeville:

Badgeville, the #1 gamification and behavior management platform, enables companies in every industry to increase high-value user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit

SOURCE Badgeville