Baesman Expands Portfolio of Social Marketing Services through Strategic Partnership with ReadyPulse
ReadyPulse Helps Brands Power Digital Marketing Campaigns with Content
COLUMBUS, Ohio, June 17, 2013 /PRNewswire/ -- Baesman, a leading provider of direct marketing solutions and strategies to Fortune 1000 companies such as DSW and Kate Spade, announced today that it has entered into a strategic partnership with ReadyPulse, an innovator in providing solutions that allow online brands and retailers to surface and display quality customer content to help drive sales. Using a newly patented technology, ReadyPulse's solution is the only self-service application on the market allowing brands to post their customers' most popular content – testimonials, photos, videos – on a mix of display options including websites, social ads and in-store displays.
"Baesman is at the forefront of challenges faced by online retailers and brands trying to take advantage of the social media phenomenon," said Jeff Sopko, Vice President and General Manager of Baesman's Strategic Solutions Group. "The opportunity to help our clients realize the promise of social media marketing has never been bigger. By combining Baesman's expertise in analyzing ecommerce transactional behavior with ReadyPulse's expertise in understanding the social media behavior of our customers' social audience, we are able to build a bridge between the two silos – enabling smarter strategic decisions and ultimately a better return on investment (ROI)."
The companies also announced that Baesman has joined ReadyPulse's Strategic Solutions Partner program. Mutually, Baesman's digital media and marketing, data analytics and insight services will be enhanced and benefit from ReadyPulse's innovative social marketing services including, social content marketing, brand ambassador programs, social media analytics and social commerce promotions.
"We are excited to welcome Baesman as a strategic partner for ReadyPulse," said Dennis O'Malley, CEO and Co-Founder of ReadyPulse. "Baesman is a clear leader in digital marketing and data analytics for large retailers. Combining Baesman's expertise with ReadyPulse's proven ability to help brands and retailers take advantage of their best marketing asset; content from happy customers, we are taking digital marketing campaigns to the next level."
Baesman is a privately held, nationally-recognized, single-source provider for both marketing strategy and multi-channel execution. Our programs are designed and proven to establish and enhance customer identification, acquisition and retention, while providing ROI measurements on the backend to ensure effective use of invested dollars. We make it easier, faster, and more cost-effective for you to engage your customers in meaningful dialogue, using the channels they prefer most. Baesman clients include, Victoria's Secret, DSW, Kate Spade, Jack Spade, Juicy Couture and Shoe Carnival among others. Baesman is based in Columbus, Ohio. For more information about Baesman visit www.baesman.com.
Founded in 2010, ReadyPulse provides the only self-service solution to help online brands and retailers collect and display their best customers' coolest content including photos, videos, and testimonials on websites, e-commerce sites and as in-store displays. Social networks supported include, Facebook, Twitter, Pinterest and Instagram. Data analytics allow ReadyPulse to identify the most influential testimonials and customer content based on multiple criteria, such as audience value, content type, content engagement, user sentiment and user intent. ReadyPulse customers include La Jolla Group, O'Neill, GoPro, Costco World Market and Under Armour, among others. ReadyPulse is based in Bellevue, WA. For more information visit: www.readypulse.com.
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