2014

Bai Brands Names Ken Kurtz President Experienced Beverage Sector Executive Has Been Instrumental in Bai Brands' Rapid Growth

HAMILTON, N.J., June 11, 2013 /PRNewswire/ -- Bai Brands, makers of a line of healthy, all-natural, 5-calorie, antioxidant-infused beverages, today announced that Ken Kurtz, who joined the company's executive team in 2011, has been promoted to the role of President, leading the company's sales efforts globally. The appointment comes as Founder and CEO Ben Weiss readies his management team for rapid expansion through the remainder of 2013, and Kurtz sits alongside Chief Operating Officer Barak Bar-Cohen and Chief Financial Officer Ari Soroken, who comprise the Bai Brands' Executive Leadership Team.

Kurtz will lead sales companywide as Bai develops, deploys and enhances its national growth strategy. He has over 20 years of experience with leading brands such as Boston Beer Company, E&J Gallo, and FIJI Water, where he played a key role in the company's breakthrough performance in the bottled water category.

"Ken is simply the best in the business, and his sales and marketing strategies have given us unparalleled traction in an extraordinarily competitive industry," noted Ben Weiss, founder and CEO of Bai Brands. "Ken has unmatched organizational development experience and has led the company into this current period of hyper-growth. We are therefore excited to continue working with him in this new capacity to build on the incredible success Bai has enjoyed."

Kurtz's promotion comes at an inflection point for Bai, as it paves the way toward becoming a pre-eminent national brand. Kurtz's relationships with major distributors and industry stakeholders are expected to be a major asset as Bai expands operations across the U.S.

"My focus since joining the company has been entirely on helping people all over the country to experience the healthy alternative that is Bai," said Kurtz. "This new role provides an opportunity to shift these efforts into a higher gear as we move toward national distribution, and I am both honored and excited about taking up the task and putting Bai into the hands of more people everywhere."

Kurtz will begin the role immediately, based out of the company's headquarters in Princeton, New Jersey. He will report directly to Bai Brands founder and CEO, Ben Weiss.

To learn more about Bai, please visit www.drinkbai.com.

About Bai Brands, LLC.

Bai Brands, LLC, makers of Bai 5-Calorie Antioxidant Infusions, is a Princeton-based company founded in August, 2009 by entrepreneur and coffee industry pioneer Ben Weiss. Bai 5-Calorie  Antioxidant Infusions are 100% natural, only 5 calories, infused with coffeefruit and flavored with exotic fruit juices. They are naturally sweetened, gluten free, Kosher, vegan, soy-, BPA- and GMO-free. For more information about the line of nine Bai 5-Calorie Antioxidant Infusions and the brand named by Beverage World among the "Breakout Brands of 2012", visit drinkbai.com.

SOURCE Bai Brands, LLC



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