"VH1 Save The Music Foundation shares in Bai's commitment to being authentic, creative and the best version of one's self," said Ben Weiss, Founder and CEO of Bai Brands. "We look forward to helping this incredible organization raise awareness around the importance of music as an essential part of a well-rounded education for children."
Earlier this summer, Bai announced a $15,000 donation for an Encore Grant to support a public school near Bai Headquarters in Trenton, New Jersey as part of the relationship. The brand will also be the Presenting Sponsor at the VH1 Save The Music Foundation's Hamptons LIVE celebrity event on August 27th with performances by Fifth Harmony and DJ Cassidy.
The co-branded national campaign will be further amplified with in-store point of sale displays, social media and event support.
For more information on Bai, visit www.drinkbai.com. For additional information on VH1 Save The Music Foundation visit http://www.vh1savethemusic.org/.
* Bai will donate up to a maximum of $150,000 to VH1 Save The Music Foundation.
ABOUT BAI BRANDS
Bai is an innovative beverage company that brings great taste and better-for-you ingredients together at last. Its two lines of enhanced waters, Bai and Bai Bubbles, offer fresh fruit flavor and antioxidants with no artificial sweeteners and only 5 calories and 1 gram of sugar per serving. Bai also produces Antiwater, an antioxidant-infused, super-purified bottled water. The company was founded by 20-year beverage industry veteran Ben Weiss in 2009 and has grown rapidly with its products now distributed by Dr. Pepper Snapple Group. Bai Brands was named one of Inc.'s 500 fastest-growing private companies in 2014, as well as one of America's 20 Most Promising Companies by Forbes in 2015. For more information, visit www.drinkbai.com.
ABOUT VH1 SAVE THE MUSIC
The VH1 Save The Music Foundation is a nonprofit organization committed to ensuring that music instruction is a core component to a complete education. Since 1997 we have partnered with more than 2000 public schools in 247 school districts, giving 2.8 million children the tools and confidence to excel in academics and in life. #SaveTheMusic and get involved at vh1savethemusic.org. Join the conversation on Facebook, Twitter and Instagram @vh1savethemusic.
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SOURCE Bai Brands