2014

Baidu Announces Fourth Quarter and Fiscal Year 2010 Results

BEIJING, Jan. 31, 2011 /PRNewswire-Asia/ -- Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2010(1).

(Logo: http://photos.prnewswire.com/prnh/20081103/BAIDULOGO)

Fourth Quarter and Fiscal Year 2010 Highlights

  • Total revenues in the fourth quarter of 2010 were RMB2.451 billion ($371.3 million), a 94.4% increase from the corresponding period in 2009.
  • Total revenues in fiscal year 2010 were RMB7.915 billion ($1.199 billion), a 78.0% increase from 2009.
  • Operating profit in the fourth quarter of 2010 was RMB1.275 billion ($193.2million), a 175.8% increase from the corresponding period in 2009.
  • Operating profit in fiscal year 2010 was RMB3.959 billion ($599.8 million), a 146.7% increase from 2009.
  • Net income in the fourth quarter of 2010 was RMB1.161 billion ($175.9 million), a 171.3% increase from the corresponding period in 2009. Diluted earnings per ADS(2) for the fourth quarter of 2010 was RMB3.32 ($0.50); diluted ADS excluding share-based compensation expenses (non-GAAP) for the fourth quarter of 2010 was RMB3.40 ($0.52).
  • Net income in fiscal year 2010 was RMB3.525 billion ($534.1 million), a 137.4% increase from 2009. Diluted earnings per ADS for fiscal year 2010 was RMB10.10 ($1.53); diluted ADS excluding share-based compensation expenses (non-GAAP) for fiscal year 2010 was RMB10.36 ($1.57). Costs and expenses related to Baidu's Japan operations for fiscal year 2010 were RMB182.4 million ($27.6 million), which reduced diluted earnings per ADS by RMB0.49 ($0.07).

  1. This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB 6.6000 to US$1.00, the effective noon buying rate as of December 30, 2010 in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.
  2. Effective on May 12, 2010, Baidu adjusted the ratio of its American depositary shares ("ADSs") representing Class A ordinary shares from one (1) ADS for one (1) Class A ordinary share to ten (10) ADSs for one (1) Class A ordinary share. All earnings per ADS figures in this announcement give effect to the forgoing ADS to share ratio change.

"This has been another quarter of outstanding performance for Baidu, with market momentum and our continued improvement in monetization fuelling top line growth," said Robin Li, Baidu's chairman and chief executive officer.

"Baidu continues to build upon our clear leadership in China's search market," Mr. Li added. "Looking forward we will further integrate search with online activities such as e-commerce and social networking and I am confident that Baidu will remain at the center of China's Internet ecosystem."

"I am pleased to report another quarter of stellar top and bottom line growth," commented Jennifer Li, Baidu's chief financial officer. "I'm also excited to note that in 2010 we enjoyed accelerating top line growth and record profitability despite substantial investment. As we remain focused on developing the market and driving top-line growth, we will continue to aggressively invest in R&D, sales, marketing and network infrastructure."

Fourth Quarter 2010 Results

Baidu reported total revenues of RMB2.451 billion ($371.3 million) for the fourth quarter of 2010, representing a 94.4% increase from the corresponding period in 2009.

Online marketing revenues for the fourth quarter of 2010 were RMB2.450 billion ($371.3 million), representing a 94.4% increase from the corresponding period in 2009. Baidu had about 276,000 active online marketing customers in the fourth quarter of 2010, representing a 23.8% increase from the corresponding period in 2009 and a 1.5% increase from the previous quarter. Revenue per online marketing customer for the fourth quarter 2010 was approximately RMB8,900 ($1,348), a 56.1% increase from the corresponding period in 2009 and a 7.2% increase from the previous quarter.

Traffic acquisition cost (TAC) as a component of cost of revenues was RMB199.4 million ($30.2 million), representing 8.1% of total revenues, as compared to 16.0% in the corresponding period in 2009 and 8.9% in the third quarter of 2010. The sequential decrease in TAC as a percentage of total revenues reflects continued impact of our traffic optimization efforts from previous quarters.

Bandwidth costs as a component of cost of revenues were RMB99.2 million ($15.0 million), representing 4.0% of total revenues, compared to 4.3% in the corresponding period in 2009. Depreciation costs as a component of cost of revenues were RMB98.0 million ($14.8 million), representing 4.0% of total revenues, compared to 5.4% in the corresponding period in 2009.

Selling, general and administrative expenses were RMB313.2 million ($47.5 million), representing an increase of 41.2% from the corresponding period in 2009, mainly due to the increase in personnel related expenses and marketing expenses.

Research and development expenses were RMB231.9 million ($35.1 million), an 86.4% increase from the corresponding period in 2009. The increase was primarily due to the increased number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, were RMB28.2 million ($4.3 million) in the fourth quarter of 2010, compared to RMB24.4 million in the previous quarter and RMB18.7 million in the corresponding period in 2009.

Operating profit was RMB1.275 billion ($193.2 million), representing a 175.8% increase from the corresponding period in 2009. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB1.303 billion ($197.4 million), a 171.0% increase from the corresponding period in 2009.

Income tax expense was RMB159.6 million ($24.2 million), compared to an income tax expense of RMB70.9 million in the corresponding period in 2009. The effective tax rate for the fourth quarter of 2010 was 12.1% as compared to 13.6% in the previous quarter and 14.2% for the corresponding period in 2009.

Net income was RMB1.161 billion ($175.9 million), representing a 171.3% increase from the corresponding period in 2009. Basic and diluted earnings per ADS for the fourth quarter of 2010 amounted to RMB3.33 ($0.51) and RMB3.32 ($0.50), respectively.

Net income excluding share-based compensation expenses (non-GAAP) was RMB1.189 billion ($180.1 million), a 166.2% increase from the corresponding period in 2009. Basic and diluted earnings per ADS excluding share based compensation expense (non-GAAP) for the fourth quarter of 2010 amounted to RMB3.41 ($0.52) and RMB3.40 ($0.52), respectively.

As of December 31, 2010, Baidu had cash, cash equivalents and short-term investments of RMB8.158 billion ($1.236 billion). Net operating cash inflow and capital expenditures for the fourth quarter of 2010 were RMB1.770 billion ($268.1 million) and RMB362.1 million ($54.9 million), respectively.

Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB1.435 billion ($217.5 million) for the fourth quarter of 2010, representing a 152.4% increase from the corresponding period in 2009.

Fiscal Year 2010 Results

Total revenues in 2010 were RMB7.915 billion ($1.199 billion), representing a 78.0% increase from 2009.

Online marketing revenues in 2010 were RMB7.913 billion ($1.199 billion), representing a 78.0% increase from 2009. The growth was driven by increases in both the number of active online marketing customers and revenue per customer. Baidu had about 412,000 active online marketing customers in 2010, representing a 30.0% increase from 2009. Revenue per online marketing customer for 2010 was RMB19,200 ($2,909), an increase of 37.1% from 2009.

Traffic acquisition costs in 2010 were RMB758.1 million ($114.9 million), representing 9.6% of total revenues, compared to15.7% in 2009. The decrease in TAC as a percentage of total revenues is primarily due to Baidu Union traffic optimization.

Bandwidth costs as a component of cost of revenues were RMB310.5 million ($47.1 million), representing 3.9% of total revenues, compared to 4.6% in full year 2009. Depreciation costs as a component of cost of revenues were RMB331.7 million ($50.3 million), representing 4.2% of total revenues, compared to 5.6% in full year 2009.

Selling, general and administrative expenses in 2010 were RMB1.089 billion ($165.0 million), representing an increase of 35.4% from the previous year, mainly due to the increase in personnel related expenses and marketing expenses.

Research and development expenses totaled RMB718.0 million ($108.8 million) in 2010, representing a 69.9% increase from 2009, primarily due to the increased number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, were RMB93.7 million ($14.2 million) in 2010, compared to RMB86.3 million in 2009.

Operating profit in 2010 was RMB3.959 billion ($599.8 million), a 146.7% increase from 2009. Operating profit excluding share-based compensation expenses (non-GAAP) in 2010 was RMB4.053 billion ($614.0 million), representing a 139.6% increase from 2009.

Income tax expense was RMB536.0 million ($81.2 million), compared to an income tax expense of RMB198.0 million in 2009. The effective tax rate for 2010 was 13.2% as compared to 11.8% in 2009.

Net income in 2010 was RMB3.525 billion ($534.1 million), representing a 137.4% increase from 2009. Basic and diluted earnings per ADS for 2010 amounted to RMB10.13 ($1.54) and RMB10.10 ($1.53), respectively.

Net income excluding share-based compensation expenses (non-GAAP) in 2010 was RMB3.619 billion ($548.3 million), reflecting a 130.3% increase from 2009. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) in 2010 were RMB10.40 ($1.58) and RMB10.36 ($1.57), respectively.

Full year net operating cash inflow and capital expenditures were RMB 4.700 billion ($712.2 million) and RMB895.3 million ($135.7 million), respectively.

Adjusted EBITDA (non-GAAP) was RMB 4.501 billion ($682.0 million) in 2010, representing a 124.1% increase from 2009.

Outlook for First Quarter 2011

Baidu currently expects to generate total revenues in an amount ranging from RMB2.380 billion ($360.6 million) to RMB2.450 billion ($371.2 million) for the first quarter of 2011, representing an 83.9% to 89.3% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 PM on January 31, 2011 U.S. Eastern Time (9:00 AM on February 1, 2011 Beijing/Hong Kong time).

   Dial-in details for the earnings conference call are as follows:

US:

+1 617 213 8895

UK:

+44 207 365 8426

Hong Kong:

+852 3002 1672



Passcode for all regions:

52853772



A replay of the conference call may be accessed by phone at the following number until February 8, 2011:

International:

+1 617 801 6888



Passcode:

50410760



Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol "BIDU".

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the first quarter 2010 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to fourth parties.  Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of this press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. Baidu believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations.  A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

For investor and media inquiries, please contact:


China

Victor Tseng

Baidu, Inc.

Tel: 86-10-5992-7244

ir@baidu.com


Cynthia He

Brunswick Group (Beijing)

Tel: 86-10-6566-2256

che@brunswickgroup.com


U.S.

Ms. Kate Tellier

Brunswick Group LLC

Tel: 1-212-333-3810

ktellier@brunswickgroup.com



Baidu, Inc.

Condensed Consolidated Balance Sheets





December 31

December 31

(in RMB thousands)

2010

2009


Unaudited

Audited




ASSETS



   Current assets:



Cash and cash equivalents

7,781,976

4,180,376

Restricted cash

38,278

19,513

Short-term investments

376,492

381,149

Accounts receivable, net

296,900

161,610

Other assets, current

103,654

91,067

Due from related parties, current

98,660

-

Deferred tax assets, net

86,487

9,157

   Total current assets

8,782,447

4,842,872




   Non-current assets:



Fixed assets, net

1,622,412

997,557

Intangible assets, net

115,798

122,595

Goodwill

63,686

63,691

Long-term investments, net

287,968

14,308

Deferred tax assets, net

30,843

33,799

Other assets, non-current

145,285

82,153

   Total non-current assets

2,265,992

1,314,103




TOTAL ASSETS

11,048,439

6,156,975




LIABILITIES AND SHAREHOLDERS' EQUITY



   Current liabilities:



Accounts payable and accrued liabilities, current

1,317,771

749,861

Customer advances and deposits, current

1,029,344

607,828

Deferred revenue

109,032

42,035

Due to related parties, current

95,700

-

   Total current liabilities

2,551,847

1,399,724




   Non-current liabilities:



   Long-term payable for business acquisition

-

4,150

Deferred Income

5,000

-

Loans payable, noncurrent

86,000

-

   Total non-current liabilities

91,000

4,150




Total liabilities

2,642,847

1,403,874




Shareholders' equity



Class A Ordinary Shares, Par value US$0.00005 per share, 825,000,000 shares authorized, and 26,298,960 shares and 27,045,340 shares issued and outstanding as at December 31, 2009 and December 31, 2010

12

11

Class B Ordinary Shares, Par value US$0.00005 per share, 35,400,000 shares authorized, and 8,454,332 shares and 7,804,332 shares issued and outstanding as at December 31, 2009 and December 31, 2010

3

4

Additional paid-in capital

1,557,258

1,426,070

Accumulated other comprehensive loss

(117,378)

(113,513)

Retained earnings

6,965,697

3,440,529

Total shareholders' equity

8,405,592

4,753,101




TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

11,048,439

6,156,975



Baidu, Inc.

Condensed Consolidated Statements of Income

 

For the Three Months Ended

 

Twelve Months Ended

(in RMB thousands except for share, per share, per ADS  information)

December 31,

December 31,

September 30,

 

December 31,

December 31,


2010

2009

2010

 

2010

2009

 

Unaudited

Unaudited

Unaudited

 

Unaudited

Audited

Revenues:







Online marketing services

2,450,494

1,260,301

2,255,512

 

7,912,869

4,445,310

Other services

411

593

348

 

2,205

2,466

Total revenues

2,450,905

1,260,894

2,255,860

 

7,915,074

4,447,776








Operating costs and expenses:







Cost of revenues (note 1, 2)

(630,976)

(452,559)

(573,571)

 

(2,149,288)

(1,616,236)

Selling, general and administrative (note 2)

(313,221)

(221,767)

(296,189)

 

(1,088,980)

(803,988)

Research and development (note 2)

(231,906)

(124,402)

(204,731)

 

(718,038)

(422,615)

Total operating costs and expenses

(1,176,103)

(798,728)

(1,074,491)

 

(3,956,306)

(2,842,839)








Operating profit

1,274,802

462,166

1,181,369

 

3,958,768

1,604,937








Other income:







Interest income

23,268

9,313

17,410

 

67,121

32,661

Exchange gain or loss, net

30

(40)

0

 

6

(42)

Other income, net

28,828

27,507

15,809

 

44,233

45,794

Loss from Equity Method Investments

(6,679)

(167)

(2,776)

 

(8,965)

(229)

Total other income

45,447

36,613

30,443

 

102,395

78,184








Income before income taxes

1,320,249

498,779

1,211,812

 

4,061,163

1,683,121








Income taxes

(159,635)

(70,915)

(165,159)

 

(535,995)

(198,017)








Net income

1,160,614

427,864

1,046,653

 

3,525,168

1,485,104















Earnings per share for Class A and Class B ordinary shares:







Basic

33.31

12.33

30.06

 

101.28

42.96

Diluted

33.22

12.27

29.97

 

100.96

42.70








Earnings per ADS (1 Class A ordinary share=10 ADSs ):







Basic

3.33

1.23

3.01

 

10.13

4.30

Diluted

3.32

1.23

3.00

 

10.10

4.27








Weighted average aggregate number of Class A and Class B ordinary shares outstanding:







Basic

34,842,234

34,702,168

34,816,282

 

34,805,362

34,570,790

Diluted

34,941,976

34,877,586

34,924,125

 

34,917,835

34,776,366








(1) Cost of revenues are detailed as follows:







Business tax and surcharges

(160,750)

(78,822)

(141,168)

 

(504,846)

(275,924)

Traffic acquisition costs

(199,367)

(201,880)

(201,720)

 

(758,078)

(697,673)

Bandwidth costs

(99,202)

(54,403)

(85,399)

 

(310,540)

(203,927)

Depreciation costs

(97,997)

(67,628)

(84,173)

 

(331,685)

(250,969)

Operational costs

(72,047)

(48,298)

(59,791)

 

(237,837)

(181,369)

Share-based compensation expenses

(1,613)

(1,528)

(1,320)

 

(6,302)

(6,374)

Total cost of revenues

(630,976)

(452,559)

(573,571)

 

(2,149,288)

(1,616,236)








(2) Includes share-based compensation expenses as follows:







Cost of revenues

(1,613)

(1,528)

(1,320)

 

(6,302)

(6,374)

Selling, general and administrative

(9,610)

(7,472)

(9,544)

 

(36,811)

(38,681)

Research and development

(16,963)

(9,728)

(13,564)

 

(50,623)

(41,263)

Total share-based compensation expenses

(28,186)

(18,728)

(24,428)

 

(93,736)

(86,318)



Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*) (in RMB thousands, unaudited)

 

 

 

 

 

 

 

 

 


















 

Three months ended December 31, 2009

Three months ended September 30, 2010

Three months ended December 31, 2010

 

Twelve months ended December 31, 2010

Twelve months ended December 31, 2009

 

GAAP Result

Adjustment

Non-GAAP Results

GAAP Result

Adjustment

Non-GAAP Results

GAAP Result

Adjustment

Non-GAAP Results

 

GAAP Result

Adjustment

Non-GAAP Results

GAAP Result

Adjustment

Non-GAAP Results

Operating profit

462,166

18,728

480,894

1,181,369

24,428

1,205,797

1,274,802

28,186

1,302,988

 

3,958,768

93,736

4,052,504

1,604,937

86,318

1,691,255




















 

Three months ended December 31, 2009

Three months ended September 30, 2010

Three months ended December 31, 2010

 

Twelve months ended December 31, 2010

Twelve months ended December 31, 2009

 

GAAP Result

Adjustment

Non-GAAP Results

GAAP Result

Adjustment

Non-GAAP Results

GAAP Result

Adjustment

Non-GAAP Results

 

GAAP Result

Adjustment

Non-GAAP Results

GAAP Result

Adjustment

Non-GAAP Results

Net income    

427,864

18,728

446,592

1,046,653

24,428

1,071,081

1,160,614

28,186

1,188,800

 

3,525,168

93,736

3,618,904

1,485,104

86,318

1,571,422


















(*) The adjustment is only for share-based compensation.



Reconciliation from net cash provided by operating activities to adjusted EBITDA(*) (in RMB thousands, unaudited)

 

Three months ended

As a % of

Three months ended

As a % of

Three months ended

As a % of

 

Twelve months ended

As a % of

Twelve months ended

As a % of

 

December 31, 2009

total revenues

September 30, 2010

total revenues

December 31, 2010

total revenues

 

December 31, 2010

total revenues

December 31, 2009

total revenues

Net cash provided by operating activities

775,407

61%

1,268,888

56%

1,769,590

72%

 

4,700,481

59%

2,264,484

51%













  Changes in assets and liabilities, net of effects of acquisitions

(241,051)

-19%

(83,429)

-4%

(448,306)

-18%

 

(633,146)

-8%

(376,051)

-8%

  Income taxes expenses

70,915

6%

165,159

8%

159,635

7%

 

535,995

7%

198,017

4%

  Interest income and other, net

(36,613)

-3%

(30,443)

-1%

(45,447)

-2%

 

(102,395)

-1%

(78,184)

-2%



 


 


 



 



Adjusted EBITDA

568,658

45%

1,320,175

59%

1,435,472

59%

 

4,500,935

57%

2,008,266

45%













(*) Definition of adjusted EBITDA: earnings before interest, taxes, depreciation, amortization, other non-operating income, and share-based compensation expenses.



SOURCE Baidu, Inc.



RELATED LINKS
http://www.baidu.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.