IRVINE, Calif., Aug. 25, 2014 /PRNewswire/ -- One in five children in America struggles with hunger. Hunger not only impacts a child's health but also results in poorer academic performance and can ultimately have a lifelong effect on future development and success.
That is why from August 15th to October 15th, Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, is donating 20% of all proceeds from the sale of its new line of Baja Fresh No Kid Hungry gift cards to Share Our Strength's No Kid Hungry® campaign. Givex is contributing the technology for the gift program.
The No Kid Hungry campaign connects those in need with long-term help and resources such as school breakfast programs and educating families on shopping and cooking on a limited budget.
The Baja Fresh No Kid Hungry gift cards are powered by Givex, a global technology company and Baja Fresh's gift card program provider since 2005. Charitable contribution programs are one of Givex's many services.
"Helping end childhood hunger in America is a cause that resonates strongly with us," says Charles Rink President and CEO, Baja Fresh. "Our No Kid Hungry gift cards provide a convenient way for our guests to contribute to Share our Strength's programs and raise awareness in our communities. Our partnership with Givex allows for a seamless process for our operators to participate in supporting Share our Strength."
To see a list of participating Baja Fresh locations, please visit
About Baja Fresh
Baja Fresh Mexican Grill serves bold, fresh Mexican flavors for lunch, dinner, dine-in or take-out all in a spacious and contemporary environment. All entrées are made with never frozen, all natural, hormone free, fire-grilled, chicken, steak and slow roasted pork carnitas. Don't forget the handmade guacamole and salsa bar hosting 6 salsas made fresh everyday, all day. Founded in 1990 and headquartered in Irvine, Calif., Baja Fresh operates or franchises 205 restaurants in 26 states as well as Dubai and Singapore. To learn more about Baja Fresh visit www.bajafresh.com
Givex is a technology company offering clients a global reach with cost-effective gift card, omni-channel loyalty, analytics, stored value tickets, and cloud-based POS systems. Our core distinction is taking on the tough task of managing all aspects of the transaction to ensure companies can deliver maximum customer satisfaction. Givex products and services give you insight into your data to enable you to better drive sales growth, customer relationship management and enterprise resource planning.
About Share Our Strength's No Kid Hungry® Campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
Image with caption: "Baja Fresh Partners with Givex to Fight Childhood Hunger (CNW Group/Givex)". Image available at: http://photos.newswire.ca/images/download/20140825_C7788_PHOTO_EN_42528.jpg
For further information:
For more information or media inquiries, please contact
Director of Marketing
Phone: 416.350.9660 x 309
Toll free: 1.877.478.7733