KENSINGTON, Md., March 29, 2017 /PRNewswire/ -- The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM), which represents thousands of members at Mondelez International, maker of Nabisco snack products, today announced that their Digital Day of Action, held on March 23, 2017, garnered the support of millions of followers and activists. Throughout the Digital Day of Action, BCTGM's video posts and tweets with the hashtag #nabiscoRAAGE were viewed over 4 million times. This extensive reach was made possible by the day's participants which included, among others, the AFL-CIO and its 55 affiliated unions representing 12.5 million members. Additionally, Mondelez workers at locations around the world, who are part of the International Union of Food, Agricultural, Hotel, Restaurant, Catering, Tobacco and Allied Workers' Associations (IUF), participated through social media, along with allied organizations, including: Jobs with Justice, United Students Against Sweat Shops, Public Citizen Global Trade Watch and The Fight for $15.
BCTGM's Digital Day of Action was held on the one year anniversary of 600 layoffs of BCTGM Local 300 members from the Nabisco Chicago Bakery, with the goal of engaging and activating union members and activists around the world to join together on social media in solidarity. This collective act not only paid tribute to the Nabisco 600 workers, it helped call attention to the corporate motive behind the actions of Mondelez International.
David Durkee, BCTGM International President, commented, "The extensive reach of the Digital Day of Action solidifies the growing support for our campaign to call attention to the corporate exploitation of American workers by Mondelez International, and to bring about the repatriation of jobs back to the US. With a reach of over 4 million, the hashtag #nabiscoRAAGE has proven to be an invaluable asset to our campaign, and we will continue to use it in the future to bring increased attention to our fight. We extend a sincere thank you to everyone who participated in the Digital Day of Action to proclaim that America's workers refuse to accept the outsourcing of jobs and will not back down from corporations that divide workers, destroy communities and diminish the living standards of millions."
After the layoff of 600 workers in Nabisco's Chicago plant in March 2016, BCTGM started their "Check the Label" campaign, which expanded to college campuses in November. The campaign aims to educate American consumers about the merits of rejecting Nabisco products made in Mexico to end the corporate race to the bottom that treats workers in America and in Mexico with disrespect and without regard to the financial well-being of their families and their communities.
The National contract between Nabisco's parent company, Mondelez International, and over 2,000 workers represented by the BCTGM, expired on February 29, 2016. BCTGM continues to be resolute in its commitment to securing a quality contract for its members – one that is in the very best interests of all members and their families today and in the future.
To view the video used in the Digital Day of Action, visit BCTGM's YouTube page. Share the video on Facebook and Twitter, using the hashtag #nabiscoRAAGE.
Ron Baker, BCTGM Strategic Campaign Coordinator
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SOURCE Bakery, Confectionery, Tobacco Workers and Grain Millers International Union