KENSINGTON, Md., Sept. 8, 2016 /PRNewswire/ -- Today, the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM), which represents nearly 4,000 members at Mondelēz International, maker of Nabisco snack products, announced noteworthy milestones of the first six months of its "Check the Label" campaign, which has urged American consumers to reject Mexican-made Nabisco products and, instead, buy those that are produced in America in support of middle-class American jobs. The boycott continues to gain significant traction, adding to a growing list of successes, including:
- Reaching over 100 million American consumers and tens of millions of others globally through hundreds of direct and indirect social media support networks, television and radio, including:
- Adding multiple endorsements of the boycott, including that of the AFL-CIO, which added 12.5 million members in 56 affiliated national and international unions, as well as their families and their local and extended communities across the United States and the globe;
- Educating nearly 15 million consumers about the boycott through its Nabisco 600 tour, with presence at community meetings, conferences and conventions throughout the United States; and
- Increasing social media reach and engagement, surpassing over 4 million users influenced on multiple platforms, with one photo on the campaign's Facebook page receiving 3.83 million views alone.
"Our brothers and sisters have been working tirelessly to educate American consumers about how a simple label check can send a powerful message in support of middle-class American jobs by rejecting those products made at poverty-level wages and in unregulated work conditions," said BCTGM International President David B. Durkee. "When Mondelēz/Nabisco made the decision to eliminate 600 jobs from its Southside Chicago Bakery and move them to Salinas, Mexico, we turned the tables on this corporate bad actor who has turned its back on the American worker. Now, because of our efforts, over 100 million American consumers know how to make a statement against outsourcing and in support of American workers and the middle class with their wallets. We thank those who are checking the label of their favorite Nabisco products, and will not stop our efforts to make sure American consumers know that included in the purchase price of every Mexican-made Nabisco product is the loss of another American job."