Baldwin Hills Crenshaw Set for Opening of Expanded Forever 21 Store Fashion retailer to open in new, larger space; grand opening scheduled for Saturday, September 8th

LOS ANGELES, Sept. 6, 2012 /PRNewswire/ -- Following a comprehensive top-to-bottom upgrade of Baldwin Hills Crenshaw, one of the mall's most popular retailers – Forever 21 – is preparing to open a new 15,000 square-foot space adjacent to the mall's main entrance. A grand opening event on Saturday, September 8th will celebrate the upgraded store space with a full day of great music, amazing deals and new fashion trends.

Forever 21's store now includes gleaming white floor tiles, high ceilings, enhanced lighting and bright new decor. In addition to the physical improvements, Forever 21 has added new clothing lines for women. The store will feature a wider variety of Forever 21 brands including Forever 21+TM, an extended sizes line; Love 21®, a contemporary women's line; and Love & BeautyTM, a cosmetics, lingerie and shoe line.

"Forever 21 and the management team here at Baldwin Hills Crenshaw are of a similar mindset. We believe in this mall and the customers, and know that they truly deserve the best," said Ken Lombard, Principal with Capri Urban Baldwin, LLC, owner of the shopping center. "We are thrilled that Forever 21 is moving into an updated space and that they are elevating the shopping experience by significantly expanding their product offerings."

The grand opening festivities will begin at 10 a.m. on Saturday, September 8. The first 300 people in line for the store's opening will receive a free gift card, and two lucky winners will go home with one of the season's most fashionable outfits, valued up to $150.

"We are very pleased to provide the people of Los Angeles with an even larger selection of great fashion at a great price," said Forever 21 Executive Vice President Larry Meyer. "With the relocation of our store within Baldwin Hills Crenshaw, we are able to accommodate more brands and new concepts."

The Forever 21 renovation is part of a comprehensive transformation of Baldwin Hills Crenshaw, which just concluded a $35 million upgrade, including the addition of new, state-of-the-art movie theaters, several restaurants, a new dining court featuring a kid's seating area and live entertainment venue. There is also a new children's play area, new community room and concierge services with a broader range of services. Other improvements include new family restrooms, a new specialty kiosk and cart program, and signage.

"Forever 21 has been a fantastic tenant at this center for more than 18 years, and we are thrilled to see them move into this gorgeous new space," said Sharron King, General Manager of Baldwin Hills Crenshaw Plaza. "I encourage everyone in the community to experience this new, stylish and fashion-forward store."

About Baldwin Hills Crenshaw

Baldwin Hills Crenshaw is an 870,000 square foot retail destination located at the intersection of Crenshaw Blvd. and Martin Luther King, Jr. Blvd. in Los Angeles, California.  Anchored by Macys, Sears and WalMart, with over 100 specialty stores, state-of-the-art cinemas and dining options, Baldwin Hills Crenshaw has long been recognized as the hub of the surrounding communities. From a signature concert series known as BHCP Live!, monthly Kid's Club and a weekly Farmers' Market to the many public services offered at the mall, it is clear that BHCP is more than just a place to shop, it's a central gathering place for the local community.  With Baldwin Hills Crenshaw Plaza so entrenched in local lifestyle, we are committed to making this neighborhood an even better place to live, work, shop and just BE! We have teamed up with some great partners to support a variety of worthwhile events and continue to support efforts and programming that reflect the history and interests of our local residents.   Baldwin Hills Crenshaw is managed and leased by Primestor Development, Inc. Primestor is a full service commercial real estate firm specializing in the management, revitalization, and development of shopping centers in urban locations. 

About Forever 21, Inc.

Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women's and men's clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion.  This model operates by keeping the store exciting with new merchandise brought in daily.  The retailer operates over 500 stores in the United States, with international operations in Canada, Europe, United Kingdom, Japan, Korea, Philippines, Israel, China, and Hong Kong.  For more information please visit: www.forever21.com.

SOURCE Baldwin Hills Crenshaw



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