Ball Introduces New Matte & Gloss Printing Technology to Enhance Shelf Appeal of Aerosol Packaging
BROOMFIELD, Colo., Oct. 10, 2013 /PRNewswire/ -- Ball Corporation (NYSE: BLL), one of the world's leading suppliers of metal packaging, introduced its Matte & Gloss printing technology for impact extruded aerosol cans and beverage bottles at the 28th FEA International Aerosol Congress in Madrid.
By enabling customers to combine the two finishes on the same can, the Matte & Gloss printing process can help differentiate and enhance a product's shelf appeal through sight and touch. Matte & Gloss can be applied to any design or color for a contrast effect where the gloss reflects light and the matte offers a subdued soft look.
Another innovative technology in Ball's printing arsenal, which also includes tactile, pearlescent and hot stamping capabilities, Matte & Gloss is available on Ball's impact extruded aerosol cans and beverage bottles.
"As the global packaging leader, we're able to leverage our cross-enterprise expertise to continually innovate and introduce industry-leading solutions, like our new Matte & Gloss printing technology, which help our customers build and differentiate their brands," said Dan Rabbitt, vice president and general manager, Ball Aerocan Americas, a division of Ball's global metal food and household products packaging segment.
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 15,000 people worldwide and reported 2012 sales of more than $8.7 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.
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SOURCE Ball Corporation