Banana Boat® Sun Care Kicks Off Summer with New Sunscreen Offerings for the Entire Family Banana Boat® brand expands portfolio of long-lasting sun protection products by introducing a full line of sunscreen for men and new innovations to meet the needs of busy families and outdoor enthusiasts

Banana Boat® Sun Care Kicks Off Summer with New Sunscreen Offerings for the Entire Family

Banana Boat® Sun Care Kicks Off Summer with New Sunscreen Offerings for the Entire Family

Banana Boat® brand expands portfolio of long-lasting sun protection products by introducing a full line of sunscreen for men and new innovations to meet the needs of busy families and outdoor enthusiasts

PR Newswire

SHELTON, Conn., May 8, 2014 /PRNewswire/ -- Energizer Personal Care, the makers of Banana Boat® brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide: Banana Boat® Triple Defense Sunscreen for Men Lotion and Clear UltraMist®, Banana Boat® Kids Free Clear UltraMist® Sunscreen, Banana Boat® Sport Performance® Clear UltraMist® Sunscreen with Powerstay Technology and Banana Boat® Protect & HydrateSunscreen Clear UltraMist®. Each of the new Banana Boat® formulations provide strong protection for various sun care needs.

"Banana Boat® is the brand that provides trusted protection and offers a product for everyone, which is further shown through our creation of a sunscreen line specifically for men, as well as the only alcohol-free, tear-free, sting-free kids clear spray," said Carla Luca, Senior Brand Manager of Banana Boat® brand sunscreens. "Each new innovation offers multi-skin benefits that go beyond UVA/UVB protection, which is important to today's shopper. For example, our Triple Defense Sunscreen for Men Lotion and Clear UltraMist® combat odor while hydrating the skin with a contemporary masculine scent, so men can be confident in their sunscreen choice. Banana Boat® is proud to offer a portfolio of sun care products that meets the needs of our dynamic consumers."

Keeping Men in Mind
Banana Boat® Triple Defense Sunscreen for Men is the first Banana Boat® sunscreen portfolio designed specifically for men, created following a 2012 survey by The Skin Cancer Foundation which revealed that men over age 50 are more than twice as likely as women to develop skin cancer, yet only 51 percent of men in the U.S. admitted to using sunscreen in the past 12 months. Men were also found to be less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer. To help combat these harrowing statistics, Banana Boat® designed Triple Defense Sunscreen with men in mind. Banana Boat® Triple Defense Sunscreen for Men contains ActiveProtect Technology, and provides heavy-duty broad spectrum UVA/UVB protection which kicks in and stays strong when the sun's rays are most intense. The light-weight formula combats odor, even while sweating, and hydrates the skin. This new product line is ideal for active males who want strong sun protection and the freedom to enjoy their active lifestyle. Banana Boat® Triple Defense Sunscreen for Men Lotion and Clear UltraMist® is available in SPF 30 and 50+.

A Unique Offering for Kids
Banana Boat® Kids Free Clear UltraMist® Sunscreen is the only alcohol-free, tear-free, sting-free kids clear spray, and is great for moms searching for a sunscreen that is gentle on kids' skin, yet powerful enough to provide dependable protection. Unlike other kids clear spray sunscreen formulations, Banana Boat® Kids Free Clear UltraMist® Sunscreen provides powerful protection that does not sting the eyes, making sunscreen application simple and enjoyable for both kids and parents. The formulation is pediatrician-tested and goes on clear to provide fast and even coverage. This product is perfect for busy families, giving parents a fun and convenient application option that also protects skin from sunburn and skin damage, while accommodating the sensitive skin care needs of little ones. Banana Boat® Kids Free Clear UltraMist® Sunscreen is available in SPF 50+.

Additional Offerings for Dynamic Consumers
Banana Boat® Sport Performance® Clear UltraMist® Sunscreen with Powerstay Technology was specifically designed for the sport enthusiast and active individual who doesn't want to be slowed down while out in the sun. Powerstay Technology is the brand's latest innovation, which helps sunscreen stay on strong throughout all outdoor activities. This new formula has been designed to provide better application aesthetics, including a light-weight feel compared to the original formula, as consumers continue to seek products that feel good on their skin. Banana Boat® Sport Performance® Clear UltraMist® Sunscreen with Powerstay Technology is available in SPF 15, 30, 50+ and 100.

Building on the Protect & Hydrate Sunscreen Lotion introduced last year, Protect & Hydrate Sunscreen Clear UltraMist® provides a unique 2-in-1 combination of sunscreen and all-day moisturizer*, combining aloe with vitamins C & E, leaving the skin feeling soft and looking healthy when used and reapplied as directed for sun protection. This product provides safe and effective broad spectrum UVA/UVB protection and is ideal for everyday use. Banana Boat® Protect & Hydrate Sunscreen Clear UltraMist® is available in SPF 30 and 50+.

Banana Boat® sun care products are available now in mass grocery and drug retailers nationwide and online. For more information about Banana Boat® sun care products, please visit http://www.bananaboat.com or http://www.facebook.com/BananaBoatBrand.

About Banana Boat Brand
The Banana Boat® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry when used and reapplied as directed, so the fun can go on.  The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun. Banana Boat® sunscreens have undergone testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection against UVA and UVB rays.*  Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades. 

About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE:  ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Playtex Sport®, Playtex Gentle Glide®, Skintimate® and Schick® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates. 

*Seven conditions does not apply to tanning products, oil products, SPF 8 lotion, SPF 100 lotion for kids, lip balms, kids FREE and Zinc Faces. © 2014 Energizer. Playtex and other trademarks are owned and licensed by Energizer. 

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SOURCE Energizer Personal Care




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