Banana Boat® Sunscreen Natural Reflect Lotion And Natural Living Expert Sara Snow Kick Off 101 Days Of Summer Play

SHELTON, Conn., May 24, 2012 /PRNewswire/ -- Today's children are spending more free time than ever before indoors, glued to electronics.  According to Let's Move[i], American children eight to 18 years old spend more than seven and a half hours each day watching TV, texting or playing video games.  To help parents across the country get their kids off the couch and create and capture happy, healthy outdoor memories, Banana Boat® Sunscreen Natural Reflect Lotion has teamed up with Sara Snow, natural living expert and host of Discovery Health's "Get Fresh With Sara Snow," to launch the 101 Days of Summer Play campaign.

(Photo: http://photos.prnewswire.com/prnh/20120524/NY12870 )

Starting this weekend, the Banana Boat® brand will offer parents 101 Days of Summer Play activity suggestions for each of the 101 days leading up to Labor Day with a fun-filled activity guide on its Facebook page (www.facebook.com/BananaBoatBrand).  The brand developed the guide in collaboration with Snow to inspire families with easy and inexpensive ways to enjoy the outdoors together.

All summer long, Banana Boat® sun care will reward Facebook fans who create and capture fun family moments inspired by the 101 Days of Summer Play activity guide with the chance to win weekly prizes. Each parent who uploads a photo of their families having fun outdoors will be eligible for a chance to win that week's prize, and will be entered into a grand prize drawing for a family vacation to one of America's premier national parks – the Grand Teton National Park in Wyoming.

"Today's children spend more time playing with electronic gadgets than they do embracing the great outdoors," said Snow.  "As a mom, and as someone who grew up spending countless hours outdoors, I believe we need to encourage our kids to play outside and connect with nature.  The Banana Boat® Sunscreen Natural Reflect Lotion 101 Days of Summer Play activity guide offers simple ideas for how families can do that together – including biking, berry picking, do-it-yourself crafts, backyard parties and more."

Earlier this month, the Banana Boat® brand challenged parents to take the first step in committing to a season of fun in the sun by pledging to encourage their children play outside every day this summer.  Each pledge made on the brand's Facebook page triggers a donation of one bottle of Banana Boat® Natural Reflect Lotion to The Hole in the Wall Gang Camp, a nonprofit, residential summer camp and year-round center serving children coping with cancer and other serious illnesses.  The pledge will continue to be active all summer long, with the goal of reaching 10,000 pledges.

"Banana Boat® sun care is dedicated to making fun in the sun accessible and safe for families the entire summer," said Banana Boat® Sun Care Senior Brand Manager, Hilary Daly.  "With new Banana Boat® Sunscreen Natural Reflect Lotion and the 101 Days of Summer Play campaign, we hope to do just that."   

Banana Boat® Sunscreen Natural Reflect Lotion
New Banana Boat® Natural Reflect Lotion offers sun protection using naturally sourced sunscreen actives that reflect UVA and UVB rays.  Free of oxybenzone and parabens, the sunscreen actives in Banana Boat® Natural Reflect Lotion are 100% naturally-sourced mineral sunscreens Zinc Oxide and Titanium Dioxide, which are gentle on sensitive skin, water resistant (up to 80 minutes) and proven effective to protect against sunburn and long-term skin damage.  The sunscreen is available in three varieties – Natural Reflect Sunscreen Lotion SPF 50+, Natural Reflect Kids Sunscreen Lotion SPF 50+ and Natural Reflect Baby Sunscreen Lotion SPF 50+ – and is currently available nationwide at mass, grocery and drug retailers.  For more information about Banana Boat® sun care products, please visit www.Facebook.com/BananaBoatBrand. 

About Sara Snow 
Sara Snow is a natural living expert, mom and host of Discovery Health's "Get Fresh with Sara Snow." Sara travels the country and beyond in search of producers of products and services that make natural and green living easier and more accessible for the everyday citizen. She also co-hosted "Big Green Lies" for the Fine Living Channel, where she investigated common misconceptions within the world of green and natural living.  Her first book, Sara Snow's Fresh Living; The Essential Room-by-Room Guide to a Greener, Healthier Family and Home, was released in 2009 to provide practical advice for families looking to live greener lives.  While Sara continues development work on her next TV and book projects, she has stepped into her biggest role yet, that of mom to her daughter Silvia. Sara grew up in a natural household with a family legacy of healthy, green living and she draws on those experiences in all of her daily work and home life.

About The Hole in the Wall Gang Camp
Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp is a community dedicated to providing "a different kind of healing" to children and their families coping with cancer, sickle cell anemia and other serious illnesses. Through summer sessions and family weekend programs at the Camp in Ashford, Connecticut, and year-round outreach to hospitals and clinics throughout the Northeast, the Camp serves more than 20,000 children and family members annually. All services are free of charge.

About Banana Boat® Sun Care
The Banana Boat® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on and on.  The advanced technology in Banana Boat® brand sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun.  Banana Boat® brand products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades. 

About Energizer Personal Care 
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

[i] Let's Move. (2010). "Learn the Facts." Retrieved from http://www.letsmove.gov/learn-facts/epidemic-childhood-Obesity.

SOURCE Energizer Personal Care/Banana Boat(r) Sun Care