Banana Boat® Teams Up with Busy Philipps to Bring Families the Best Summer Ever Initiative launches digital Wheel of Fun offering summer fun tips and prizes, including chance to win an unbelievable family getaway

SHELTON, Conn., May 29, 2014 /PRNewswire/ -- Energizer Personal Care, the makers of Banana Boat® sunscreen, along with actress and mother of two, Busy Philipps[1] today announced the launch of the Best Summer Ever Sweepstakes. This summer, Banana Boat® will celebrate family fun in the sun by bringing families the tips, tools and prizes they need to have the Best Summer Ever, while helping protect kids from harmful UV rays.

Everyone knows that summer is a time when families make long-lasting memories through outdoor adventures. The Banana Boat® Best Summer Ever Sweepstakes gives families the chance to spin the Wheel of Fun, hosted on the Banana Boat® Facebook fan page, for a chance to win daily fun summer prizes, including gift cards, Banana Boat® brand gift baskets, movie passes for four and a family fun prize pack. Each spin also automatically enters participants into a sweepstakes for a chance to win the Grand Prize Family Trip to a Treesort – a once-in-a-lifetime tree house resort adventure!

"As a mother of two active daughters living in California, we are always outside playing in the sun, so that means sun protection is a priority for my family," said Busy Philipps. "I also love to entertain outdoors so a basket of sunscreen and some cool sunglasses are just as important as my centerpieces. I always keep them front and center so my guests can easily apply, which is why I'm excited to partner with Banana Boat® sunscreen to help families have the Best Summer Ever with my personal fun summer ideas!"

Banana Boat® sunscreens have undergone testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection against UVA and UVB rays,[2] giving families the protection they need for all their summer fun outdoor activities.

"Whether it's enjoying family time while hiking, playing sports, or by the pool, Banana Boat® sunscreen provides effective protection and offers a product for everyone in the family," said Carla Luca, Senior Brand Manager of Banana Boat® brand sunscreens. "Each product also offers multi-skin benefits that go beyond UVA/UVB protection to meet consumer needs."

"Teach children to apply sunscreen in the same way every time to make it a habit—it's the best way to ensure everyone is covered," said expert dermatologist, and mother of four, Dr. Ellen Marmur. [3] "Get creative when showing them how to use sunscreen. For example, I love using paint brushes as a fun way to apply sunscreen with my children. Establishing a sun protection routine for your summer adventures can be both simple and fun."

Banana Boat® is also equipping families to have the Best Summer Ever through its offering of four new sunscreens, which meet the sun protection needs for the whole family.

  • Banana Boat® Triple Defense Sunscreen for Men Lotion and Clear UltraMist® - a full line of sunscreens designed specifically for men that contains ActiveProtect Technology, provides heavy-duty sun protection, hydrates skin, and combats odor;
  • Banana Boat® Kids Free Clear UltraMist® Sunscreen - the only alcohol-free, tear-free, sting-free kids clear spray;
  • Banana Boat® Sport Performance® Clear UltraMist® Sunscreen with Powerstay Technology™ - specifically designed for the sport enthusiast and active individual who doesn't want to be slowed down while out in the sun; and
  • Banana Boat® Protect & HydrateTM Sunscreen Clear UltraMist® - a unique 2-in-1 combination of sunscreen and all-day moisturizer.[4]

To learn more and to spin to win prizes on the Wheel of Fun, visit www.facebook.com/BananaBoatBrand [5]

About Banana Boat Brand
The Banana Boat® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry when used and reapplied as directed, so the fun can go on.  The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun. Banana Boat® sunscreens have undergone testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection against UVA and UVB rays.[2] Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.

About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Playtex Sport®, Playtex Gentle Glide®, Skintimate® and Schick® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

[1] Busy Philipps is a paid sponsor of Energizer Personal Care.
[2] Seven conditions does not apply to tanning products, oil products, SPF 8 lotion, SPF 100 lotion for kids, lip balms, kids FREE and Zinc Faces.
[3] Dr. Ellen Marmur is a paid sponsor of Energizer Personal Care.
[4] For sun protection, use and reapply as directed.
[5] NO PURCHASE NECESSARY. The Banana Boat® Best Summer Ever Instant Win Game & Sweepstakes starts 5/22/14 at 12:01 PM ET and ends 7/31/14 at 12:01:59 PM ET. Open only to eligible legal residents of the 50 US/DC, 18 years or older. Click here for Official Rules and complete details, including entry instructions, odds of winning, prize details and restrictions, etc. Void where prohibited or restricted by law. Sponsor: Energizer Personal Care, LLC.

Contact:
Catherine McCormack
catherine.mccormack@edelman.com
212-819-4816

Logo - http://photos.prnewswire.com/prnh/20140528/91866

SOURCE Energizer Personal Care




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