BancSource Announces Name Change
Synergy by Association Chosen to Reflect Expanding Business Model
SALEM, Ore., Aug. 2, 2011 /PRNewswire/ -- BancSource, Inc., the wholly‐owned subsidiary of the Oregon Bankers Association, this week announced its official corporate name change to Synergy by Association, Inc. Over the past decade, the company has developed strategic partnerships with leading industry suppliers and 25 state trade associations across the country. The name Synergy by Association better reflects the company's current and future business plans.
By combining the purchasing power of multiple state trade associations and their members, Synergy by Association delivers quality products and services at significant cost savings to association members. At the same time, partner associations earn non-dues revenue.
The new name was in part chosen for the company's expanding customer base that now extends beyond the banking industry. It also reflects the company's brand as a group purchasing organization and its long-term strategy to collaboratively advance its trade association partnerships.
"We are proud of the high quality and cost effective products and services we have delivered to Oregon banks and members of our partner state banking associations over the years. While this remains our priority, we also look forward to expanding our reach to benefit new trade association partners outside of the banking industry," said Linda Navarro, president and CEO of the Oregon Bankers Association and CEO of Synergy by Association.
About Synergy by Association
Synergy by Association is a wholly-owned subsidiary of the Oregon Bankers Association, providing trade association members with superior products and services through partnerships with industry-leading suppliers. More information is available at www.synergybai.com.
About The Oregon Bankers Association
Established in 1905, the Oregon Bankers Association is Oregon's only full-service trade association representing state and national commercial and savings banks chartered to do business in Oregon. More information is available at www.oregonbankers.com.
SOURCE Oregon Bankers Association
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