Bang & Olufsen Opens New Showroom Location in Las Vegas
Expanding the company's tradition of technological excellence and state-of-the-art design
LAS VEGAS and DEERFIELD, Ill., Jan. 16, 2013 /PRNewswire/ -- Bang & Olufsen, the Danish provider of premium, high quality audio and video products, proudly announces the arrival of its new showroom in Las Vegas, Nevada in the ever-popular Fashion Show mall. The new Bang & Olufsen Fashion Show location is significant as it marks the Danish brand's return to the Las Vegas area after a four and a half-year hiatus.
Additionally, Bang & Olufsen Fashion Show will be one of the first stores in the US to feature the new B&O PLAY retail wall and interactive table display to highlight the new B&O PLAY collection. B&O PLAY is the sister brand of Bang & Olufsen - which offers portable, entry-level products that accentuate the hallmark B&O competencies of superior sound performance and strong design aesthetics. Further, B&O PLAY provides premium listening and viewing experiences to digitally connected design fans.
Bang & Olufsen Fashion Show will also be one of the first US showrooms to feature the International Consumer Electronics Show's (CES) 2013 Best of Innovations Award Winner in High Performance Home Audio - BeoPlay A9 - the premium active speaker system from B&O PLAY that features a powerful wireless sound experience, original and provocative design, flexible placement options and intuitive, "invisible" operation.
"Over the past eighty-seven years, Bang & Olufsen has become an icon of performance and design excellence," states Zean Nielsen, President of Bang & Olufsen America, Inc. "We are thrilled to be back into the Las Vegas market, notably in the highly visited Fashion Show mall. We believe Bang & Olufsen Fashion Show is a perfect location as it will attract many tourists, residents, music lovers and brand enthusiasts to the new B&O PLAY line and state-of-the-art audio and video collection of Bang & Olufsen."
To check out the latest product offerings please visit:
Bang & Olufsen Fashion Show
3200 Las Vegas BLVD 2165
Las Vegas, Nevada 89109
Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit www.bang-olufsen.com.
SOURCE Bang & Olufsen
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