Bang & Olufsen presents the first instalment of 'The Living Room Tour' with world's biggest music icon, Paul McCartney McCartney to give exclusive insight into the creation of NEW

COPENHAGEN, Denmark and DEERFIELD, Ill., Oct. 8, 2013 /PRNewswire/ -- On 15th October, Bang & Olufsen will present Paul McCartney in conversation about his NEW album, set for release on October 14th.  NEW is Paul's first album of brand new recording material since 2007.  McCartney's NEW album sees him working with producers Mark Ronson, Ethan Johns, Paul Epworth and Giles Martin for the first time ever.  'The Living Room Tour' will provide an opportunity for people from across the world to put their questions to Paul about writing the album, working with new producers and the recording process. 

(Photo: http://photos.prnewswire.com/prnh/20131008/CG93401)

This exciting event will be the first instalment of 'The Living Room Tour' – an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love. 'The Living Room Tour' will provide artists with space to share their love of music and talk about the nuances, inspiration and intentions behind their own sounds.

"We are excited to work with Paul McCartney – the world's most iconic musician," Tue Mantoni, the CEO of Bang & Olufsen iterates. "Bang & Olufsen and Paul McCartney share an immense passion for great sound and we believe our brand is the perfect platform to convey his true intentions and emotions. With Bang & Olufsen you get the full experience."

'The Living Room Tour' is built around this shared passion for great sound and the belief that great music deserves to be heard as the artist intended. This is only possible with the highest quality speakers and every single Bang & Olufsen product is meticulously designed to deliver immaculate sound quality in your home, with particular focus on the living room - the heart of the home and the room where our love of great sound is most apparent and most explored.

Bang & Olufsen recently announced the launch of Immaculate Wireless Sound – Bang & Olufsen's latest innovation in sound, design and technology, which will form the backbone for a launch of several new speaker products at the end of October.

NEW, already hailed by critics as McCartney's 'best album in decades', is available beginning October 14, 2013.

Hear Paul McCartney talk live about the inspiration and influences behind his new album on October 15th, 2pm UK time / 9 AM US Eastern at bang-olufsen.com/mccartney and tweet #askmccartney for your chance to have your question answered by Paul himself.

For more information please contact:
Monica Gartner
PR Manager
Phone – 847 590 4920
mcy@bang-olufsen.dk

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit www.bang-olufsen.com.

Images are available free of charge from the Bang & Olufsen media centre:
http://mediacenter.bang-olufsen.dk.
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SOURCE Bang & Olufsen



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