2014

Banish the Guilt and Celebrate American Chocolate Week with New SKINNY COW® Divine Filled Chocolates

GLENDALE, Calif., March, 18, 2013 /PRNewswire/ -- The third week of March is American Chocolate Week!  To celebrate the sweetest week of the year, SKINNY COW® Candy is officially introducing new SKINNY COW® Divine Filled Chocolates, adding more delicious offerings to the SKINNY COW Candy line.  

(Logo: http://photos.prnewswire.com/prnh/20130318/NY78270LOGO)

NEW! Divine Filled Chocolates are great-tasting, velvety milk chocolate pieces with creamy centers of either rich caramel or smooth peanut butter cream. Each single-serve package contains not one, but three satisfying pieces of Divine Filled Chocolates for only 130 calories! These new mouth-watering chocolates will be sure to fill your desire for sumptuous chocolate taste without the guilt.

"SKINNY COW Candy has enjoyed great success serving up delicious treats, in satisfying portions, for very skinny calories," said Tricia Bowles, SKINNY COW Candy spokesperson.   "On the heels of the overwhelmingly positive response to the launches of SKINNY COW Candy Dreamy Clusters and Heavenly Crisps in 2011, we wanted to continue to offer chocolate lovers even more delectable varieties, so we created new SKINNY COW Divine Filled Chocolates!"

American Chocolate Week & Tasty Tidbits About Cocoa
American Chocolate Week began about 25 years ago with the support of the Members of Congress to celebrate America's favorite sweet treat. Chocolate is made from cocoa beans, and those beans are inside a fruit called a cocoa pod, which grows on trees in the tropics. And while we know and love chocolate bars, pieces and drops that are made with milk and sugar today, cocoa began as a drink and has been around for 4,000 years! Many people need little reason to indulge in chocolate any time of year, but we have permission to taste, stir and explore all the more during American Chocolate Week. 

SKINNY COW Divine Drop
Launching April 3, consumers can virtually send SKINNY COW Divine Filled Chocolate straight to their front doors.  By connecting their Facebook accounts and answering a few questions, consumers can create a short, personalized video using Google Maps technology that captures the entire "Divine Drop" journey – starting on an airplane and ending up on their own front lawn. While an actual sample won't be dropped from the sky, consumers can download a $1.50 coupon for the new product at the end of the video journey.  To schedule your own online "special delivery" and find out all the details, visit Divinedrop.skinnycow.com. Offer good while supplies last.  Void where prohibited. 

SKINNY COW® Candy Divine Filled Chocolates will be sold in single serve pouches with three pieces inside for a suggested retail price of $0.99, and in take-home 6oz., boxes that include six single serve pouches for a suggested retail price of $4.29.

For additional product or nutritional information on the entire SKINNY COW® Candy collection, please visit www.SkinnyCow.com or www.facebook.com/SkinnyCow.

About The SKINNY COW Brand
So much satisfying deliciousness to choose from! The SKINNY COW brand is a decadent portfolio of low-fat frozen snacks, including ice cream sandwiches, ice cream cones, ice cream cups and ice cream bars, and satisfying and luscious SKINNY COW Candy  –  Dreamy Clusters are bite-sized treats with crunchy crisps, drenched in rich caramel, and covered in either creamy milk chocolate or dark chocolate.  Heavenly Crisps are made of delicate wafers, layered with either luscious chocolate or smooth peanut butter creme, and drenched in a chocolatey coating. Both are 120 calories or less!  SKINNY COW frozen snacks and candies don't skimp on flavor and are a great tasting, "no-trade off" alternative. With the SKINNY COW brand, you really can have it all!  For additional product news and information, visit www.SkinnyCow.com.

Want to connect with other fans of the SKINNY COW brand on Facebook and Twitter? Log on to www.facebook.com/SkinnyCow, or follow @TheSkinnyCow to scoop up the latest product and flavor news, tips on eating smart, luscious offers and more. Check it out!

About Nestle USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for sixteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2012 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

CONTACT:

Patricia Bowles

Robyn Fink


SKINNY COW Candy

Taylor


(818) 549-5817

(212) 714-5740


patricia.bowles@us.nestle.com

rfink@taylorstrategy.com

SOURCE SKINNY COW



RELATED LINKS
http://www.SkinnyCow.com

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