Bank of America and Affinion Loyalty Group to Speak at Card Forum 2011 Executives to Present Strategies to Reengage Consumers during Economic Upswing

RICHMOND, Va., April 20, 2011 /PRNewswire/ -- At the upcoming Card Forum and Expo, Samantha Wallace, Value Management Executive for Consumer and Small Business Banking from Bank of America, will join Affinion Loyalty Group's VP of Sales and Account Management, Charles Christianson, to discuss the residual impact of the recession and its deep effect on consumers. Wallace and Christianson will discuss at length the importance of trust, value and clarity in developing a personal conversation with consumers. The speech will take place on Thursday, April 28 at 2:20pm in Glimmer 1 & 2 at the Fontainebleau in Miami, Florida.

Affinion Loyalty Group (ALG) and Connexions Loyalty Travel Solutions, divisions of Affinion Group, will be exhibiting at Card Forum, held April 27-29 at the Fontainebleau. The companies, both divisions of Affinion Group offer ways to drive profitable consumer behaviors using rewards programs and value-added enhancements.

Visitors to the booth (#119) will have the opportunity to register for a chance to win an iPad 2.

About Bank of America:

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business relationships with more than 5,800 retail banking offices and approximately 18,000 ATMs and award-winning online banking with 29 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

About Affinion Loyalty Group:

Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch one in every three Americans. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit www.affinion.com/loyalty.

SOURCE Affinion Loyalty Group



RELATED LINKS
http://www.affinion.com/loyalty

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