CHEYENNE, Wyo., July 16, 2014 /PRNewswire/ -- Bank of the West today announced that it is returning as presenting sponsor of Cheyenne Frontier Days, the 10 day event featuring the country's largest outdoor rodeo that runs from July 18 – 27 in Cheyenne, WY. This year marks the 25th year of Bank of the West sponsorship; it has served as presenting sponsor since 2010.
"Bank of the West couldn't be happier about our sponsorship of Cheyenne Frontier Days. Throughout our involvement, we have seen the positive economic impact that this event has on the region," said Michael Robinson, head of Bank of the West's Rocky Mountain Division. "This is the bank's 25th year sponsoring Frontier Days and our continued support is a testament to our commitment to the region where our employees and customers live and work."
During Cheyenne Frontier Days more than 500,000 visitors from around the country descend on the Rocky Mountain region to participate in activities celebrating western heritage events, such as a chuck wagon cook-off and a western art show. The event also features Frontier Nights, with performances from Brad Paisley, John Mellencamp, Lady Antebellum, Tim McGraw and surprise guests. In addition, more than 1,500 contestants compete in the rodeo for almost $1 million in cash and prizes.
Cheyenne Frontier Days Chief Executive Officer Dan Cheney said, "Bank of the West has been a great partner through the years, as they understand and support our desire to honor and keep the Western spirit alive. Cheyenne Frontier Days is a great economic driver that bolsters the surrounding economy with tourism dollars which generate tax revenue and jobs. With the long-term relationship from Bank of the West and our other sponsors we can continue to educate the public of the rich history of the region."
About Bank of the West
Founded in 1874, $68 billion-asset Bank of the West (www.bankofthewest.com), Member FDIC and Equal Housing Lender, offers a wide range of personal, commercial, wealth management and international banking services. The bank operates more than 600 retail and commercial banking locations in 19 Western and Midwestern states. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 80 countries with 190,000 employees.
SOURCE Bank of the West