MIAMI, Jan. 25, 2017 /PRNewswire/ -- #BankSocial 2017 is fast approaching, and the first-of-its-kind media conference has added another sales and marketing luminary to the agenda. Mathew Sweezey of Salesforce.com will second day keynote "Data That'll Propel Your Bank to High Performance Marketing" on Wednesday, April 5 from 9 a.m. to 10 a.m. Registration for #BankSocial, which takes place this year in Miami, is still open at http://www.banksocialmediaconference.com/event-registration/.
"I'm honored to have Mathew Sweezey from Salesforce providing powerful insights on how banks and credit unions can be the best marketers they can be," says #BankSocial Founder John Siracusa, "and how even small banks and credit unions can navigate the fast-evolving world of technology and Big Data to make meaningful connections with their audiences."
Sweezey's session will focus on topics ranging from user experience to understanding which technologies matter most in bank marketing. He'll bring the most current research into the discussion, giving attendees the knowledge to make accurate self-assessments of their marketing initiatives. Most importantly, Sweezey will reveal how to plan and execute a successful, high-impact marketing campaign without spending a fortune.
"The data doesn't lie, the world we operate in today, is not the world of yesterday," says Sweezey. "It's dynamic, experiential, and fundamentally different. Banks and credit union marketers must look at and implement new foundations of marketing to propel to high performance and I'm proud to share this data at #BankSocial in April to help banks and credit unions get there."
Sweezey joins an already impressive collection of thought leaders and innovators in bank marketing, and the agenda is stocked with can't-miss panel discussions and presentations from experts like Jay Baer, Peg Fitzpatrick and Ian Cleary.
Well-known brands will also attend #BankSocial 2017, some of them leading sessions of their own. For example, Facebook employees from the finance vertical team, data partnerships and advertising will host a panel discussing how the world's largest social network can be effectively leveraged by banks and credit unions to achieve marketing breakthroughs. The Facebook panel is set for April 5 at 1:30 p.m.
The second annual #BankSocial Media Conference is slated for April 3–6, and all signs point to an even larger event than last year. The inaugural conference saw the #BankSocial hashtag twice achieve "trending" status on Twitter, and feedback from those in attendance was overwhelmingly positive. A complete agenda for #BankSocial 2017 is available at http://www.banksocialmediaconference.com/agenda/.
Banking isn't like every other industry–regulations have made social media a nerve racking territory. That's why #BankSocial was created to inspire bank and credit union marketers and executives to be the best at exceeding customer's expectations, while navigating through the red tape. Whether you're a social media rock star or a beginner, you'll gather a wealth of knowledge from industry leaders through content innovation, open discussions, networking, and so much more. Learn more at http://banksocialmediaconference.com.
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