NEWARK, N.J., Jan. 19, 2016 /PRNewswire/ -- With the #BankSocial Media Conference now less than three months away, anticipation is building for this one-of-a-kind opportunity for retail banks and credit unions to learn more about the transformative power of social media marketing. The lineup of #BankSocial's CEO panel is a testament to the commitment of Founder John Siracusa, who envisions the conference as just the beginning of an important movement in the retail banking industry.
"#BankSocial is proud to host this unique gathering of CEOs who are not-so-quietly changing the marketing game for retail banks and credit unions," says Siracusa. "Just five minutes alone with one of these great leaders could save or make your organization thousands. #BankSocial will have them all together for an hour!"
The #BankSocial CEO panel represents an illustrious and respected group within the community banking sector. Panel moderator Chris Lorence (twitter.com/ChrisCommando) is Executive VP and Chief Marketing Officer with Independent Community Bankers of America (ICBA). He will be joined by: Jill Castilla (twitter.com/JillCastilla), President and CEO at Citizens Bank of Edmond; Tim Marshall (twitter.com/MarshallTim), President and CEO at Bank of Ann Arbor; and Keith Costello (twitter.com/browardbanker), CFA and President of E&K Financial, LLC.
"Capitalization of the social space is maximized when it's embraced by bank leadership," says Jill Castilla. "The #BankSocial CEO panelists are innovators that leverage social media to build and grow customer and community relationships. With Chris Lorence as the moderator, you're guaranteed to get the real scoop on the benefits and challenges of banking social."
American Banker named Castilla "Community Banker of the Year" in 2015. Forbes magazine included Chris Lorence on its September 2014 list of "50 Influential CMOs in Social Media." Since 2012, Tim Marshall has served as chair of the Federal Reserve Bank of Chicago's Community Depository Institution Advisory Council (CDIAC). Each of the CEO Panel participants also earned a spot on the list of last year's "Top 25 Community Bank Influencers on Twitter," which is compiled by the ICBA.
Registration is open for the #BankSocial Media Conference, which is scheduled for April 7 and 8 in Newark, New Jersey. Prospective attendees can review the complete agenda here or learn more about this important gathering and its overall mission at http://banksocialmediaconference.com.
#BankSocial is more than just a conference. It's a movement that will launch the retail banking industry into the future by teaching banks and credit unions of all sizes nationwide how to utilize social media to communicate powerfully, effectively and authentically in order to drive new business and most importantly - increase revenue. #BankSocial, the first banking conference solely dedicated to content marketing and social media, was founded and created by John Siracusa - a popular industry speaker with innovative articles featured in American Banker, CB Insight, BAI and other financial publications. Registration is open now for the April 2016 #BankSocial Media Conference. Learn more at http://banksocialmediaconference.com/.
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